Honda CR-Z Announces Affiliate Marketing Campaign

[Linda Buquet]

<a href="http://farm5.static.flickr.com/4007/4266873112_dd28d1f0f5_m.jpg"><img src="http://farm5.static.flickr.com/4038/4266126459_2ae4885852_m.jpg" alt="Honda CR-Z" align="right" /></a>

Hmmm... seems lately the UK is a little more forward thinking and creative about affiliate marketing than the US. Last week I blogged about the new <strong><a href="http://affiliate-blogs.5staraffiliateprograms.com/3790/dominos-pizza-social-media-affiliate-widget.html">Dominos Pizza Social Media Affiliate Widget</a></strong> that launched in the UK. That same day an announcement came out about a new affiliate marketing campaign for the Honda CR-Z in the UK.

<strong><a href="http://www.marketingweek.co.uk/honda-unveils-new-campaign-as-it-boosts-agency-roster/3011031.article">Honda unveils new campaign as it boosts agency roster</a></strong>

Lee-Anne Crossley, marketing communications manager Honda, says: ?Even in a challenging market, there are going to be customers who seek fun, excitingly designed cars ? especially if they also offer an affordable ownership experience. With its striking design and advanced technology, The Honda CR-Z is a very likely candidate for ambitious and successful individuals; this affiliate campaign will seek out these individuals and entice them?.

I wonder if they will also launch an affiliate marketing campaign in the US? With the current state of the automotive market, you would think auto manufacturers would be all over performance marketing and I know some affiliates that would be all over a piece of the action for selling cars. <strong>Do you think Ford and others will follow suit?</strong>

Photo credit: <a href="http://www.flickr.com/photos/hondanews/4266126459/">Honda News</a>