Rivertraffic
Member
The FIFA World Cup is now deep into the knockout stage.
Some advertisers report higher engagement and traffic volume.
Others say competition has pushed CPM up without improving profitability.
Have you noticed any significant changes in campaign performance during the tournament?
Which GEOs are performing best for you right now?
Some advertisers report higher engagement and traffic volume.
Others say competition has pushed CPM up without improving profitability.
Have you noticed any significant changes in campaign performance during the tournament?
Which GEOs are performing best for you right now?
