Has GDPR Affected Your Email Marketing?

[Affilochamp]

Last month, the European Union’s General Data Protection Regulation (GDPR) mandated stricter privacy policies and permissions for its residents.

Under GDPR, companies are still free to send emails to customers who have purchased a product from them in the past, but they can’t continue to solicit the attention of non-customers without first asking for permission. That’s a bit of a killer for marketers, who collect email addresses in all sorts of ways beyond just making sales. Emails acquired through those annoying little pop-up messages for mailing lists, promises of special offers, or purchased from another marketer—those all have to stop unless the recipient opts in to continue getting them.

How has this affected your email campaigns...if at all? Have you lost subscribers? What changes have you made to your campaigns?

One of the changes I was contemplating would be to add a checkbox to all my optin forms that would not allow a form to be submitted unless checked. The checkbox would indicate that they are giving consent to receive future emails and every welcome email sent would begin with a message reminding them that they selected that option, and informing them they have the option to unsubscribe at any time.

Do you think this option would meet GDPR requirements? Why or why not?

 

[affmarketer101]

If you are in EU, and your emails are not people from EU, then you're safe.

 

[Mr. Plan B]

If you are in EU, and your emails are not people from EU, then you're safe.

And what if the sender is outside EU, and is sending out to EU list without their consent?
What is your take on that?

 

[Graybeard]

If you do not have some physical presence in the EU they will have a hard time in other nations courts enforcing the GDPR. If you are a larger business with locations or servers in the EU then the GDPR might have legal nexus . There is no precedent set for extraterritorial jurisdiction otherwise -- consult with a licensed attorney with international law expertise ... However, the US state of California just passed an Internet Privacy Bill that may create some corresponding law in California

California passes strictest online privacy law in the country

 

[Mr. Plan B]

If you do not have some physical presence in the EU they will have a hard time in other nations courts enforcing the GDPR. If you are a larger business with locations or servers in the EU then the GDPR might have legal nexus . There is no precedent set for extraterritorial jurisdiction otherwise -- consult with a licensed attorney with international law expertise ... However, the US state of California just passed an Internet Privacy Bill that may create some corresponding law in California

California passes strictest online privacy law in the country

good to know.
BTW.. i have no intention to spam any lists. was just curious

 

[Brenda R.]

Unlike the earlier process of accessing, email and other contact credentials through business directories, business cards will have to stop . Going forward an email can only be sent to an audience who willingly have registered their consent to receive your communication.

1. You cannot have everything bundled under the T&C but explicit details to be mentioned for each service opt’d for.
2. Services cannot be pre opt’d in but should be opt’d by visitors manually
3. The language used to explain the service details and the data should be detailed in laymen terms.
4. If the service provides multiple services then all the services should be displayed separately in the signup form and visitors should manually opt for each service.
5. If the company is using a 3rd party tool then the name of the 3rd party tool and their services should be displayed to the visitor.

Nicole has written a guide on what is GDPR and how it affects your marketing.