HALLOWEEN CPA CAMPAIGN - Seasonal CPA offer Case Study

Hi everyone. Just want to share campaign I just star. I'ts seasonal CPA offer for the 2013 Halloween costumes/masks.
This offer converts after the user has submitted valid credit card information and it pays $5.75 per lead. I visit sales page and was ok so I decide to set up 7Search PPC and LeadImpact PPV campaign. First what I do is create simple landing page (775x400px) for LeadImpact PPV screen and it look like this:



My intention is to target landing page with PPV and sales page with 7Search PPC. Latter will set up also Facebook ad (fan page under development).

Keyword research

I open my Market Samurai and enter my main keyword "halloween costumes" and I run project to find highly research keywords (not long tail).
When I get results I take one by one and run it on Google to check for the URL's. Each of one I visit and made deep search on Quantcast and Alexa to get more data on audience.

7Search PPC Campaign

Keyword I get from Market samurai I simple extract and insert in 7Search excel file and import to my campaign.
Till now stat of my campaign is this:



902 impression and 86 clicks. Total spent $4.30. Conversion 2. Earnings $11.50.
This is good sign because I find out that this offer convert and know exact what keywords are profitable ones.





LeadImpact Campaign

You already see from the photo above what kind of landing page I will use. Simple picture made in Paint.net, linked to an offer.
Today I set up an campaign and now I need to wait for keywords/URL's approval.
Just for your info, I manually visit every URL to check if is nearly related to my CPA offer. This takes time but it worth it.
I share this campaign with you and I'm not afraid of competition. There are place for everyone even I know that maybe from 100 people who will read this thread, one will take action so...

This is just one simple idea what you can implement to make money online. Halloween offer is seasonal offer and will stop it 2-3 days before Halloween night (depend on searches and conversions) and will start with another one. Christmas and New Years eve are closing also...
Think fast, take action!!!

Small update

Another lead so I have total spent of $4.90 and earn $17.25

 

No, I don't. Just check keywords what drives me traffic and the rest I exclude.

 

Yeah, me too...