asphero
New Member
Been testing Reddit as a traffic source for about 2 months now. Wanted to share what I found since there's actual industry data backing some of this up, and I haven't seen many people in the affiliate space talking about it.
Quick Context
I promote software/SaaS affiliate offers, mostly B2B stuff. Average commission around $50-100 per sale. Not big ticket but decent margins if you can find the right traffic.
Why Reddit Caught My Attention
Read a few case studies about Reddit for SaaS marketing. The numbers were interesting:
The other thing is Reddit users tend to be more technically savvy and have higher disposable income than average. Good demographics for software affiliate offers.
The First Few Weeks (Learning The Hard Way)
Straight up got banned on one account lol.
I was doing exactly what you'd think - finding relevant threads, being helpful, then dropping affiliate links or mentioning products with my link in the bio. Worked for maybe 3 days, then account suspended.
Reddit's spam detection is honestly impressive. They catch subtle patterns that other platforms miss.
Created another account. Tried being more subtle. Lasted a week this time. Same result.
What I learned: Reddit is paranoid about marketers. You can't shortcut this. You have to actually play the long game.
What Actually Works (Month 2)
After burning two accounts, the strategy that's actually showing results:
But here's the thing I didn't expect: people who search for something themselves have WAY more buying intent than people who click a random link in a comment. They've already decided to take action. You just planted the seed.
The Filtering Approach (Critical)
The main time sink with Reddit is finding the right threads. You can scroll for an hour and find maybe 3-4 decent opportunities. Not sustainable.
What helped was focusing on low-engagement threads specifically:
Saves probably 40+ minutes daily compared to manual scrolling. That's the difference between "I can do this every day" and "I hate Reddit and I'm never doing this again."
Results After 6-7 Weeks
Keeping realistic expectations here. This isn't get-rich-quick:
Not life changing. But context matters:
What Subreddits Work For Software Affiliate
For SaaS/software affiliate specifically:
Mid-size subs (50k-200k members) seem to be the sweet spot for most offers. Enough activity that there's new posts daily, but not so crowded that everything gets buried.
What The Industry Data Says (For Context)
According to research I've seen:
The Account Building Angle
Something I didn't expect: having a "real looking" Reddit account matters a lot.
Accounts with diverse post history (gaming, hobbies, local subs, random stuff) get way better reception than accounts that only post in business subs.
So now I spend maybe 10 min/day just being a normal Reddit user. Commenting on stuff I actually find interesting. Building karma in unrelated subs.
It's not efficient. But it's what works.
Honest Assessment
Is this gonna replace paid traffic? No.
Is this a scalable affiliate strategy? Not really, unless you're building multiple accounts (which has its own risks).
But as a supplementary channel that's basically free? Yeah it works.
The key insight is that Reddit hates obvious affiliates but rewards people who actually participate in communities. So you gotta actually participate. There's no shortcut around that.
You're building trust first, conversions second. Opposite of most affiliate strategies. But the conversion quality, when it happens, is solid.
Happy to answer questions if anyone's trying something similar. Curious what offers work best for others doing Reddit traffic.
Quick Context
I promote software/SaaS affiliate offers, mostly B2B stuff. Average commission around $50-100 per sale. Not big ticket but decent margins if you can find the right traffic.
Why Reddit Caught My Attention
Read a few case studies about Reddit for SaaS marketing. The numbers were interesting:
- Cost per click reportedly 50-70% lower than Facebook/Instagram
- Some campaigns claiming up to 94% reduction in cost-per-action
- One case study showed 17x return on ad spend
- Organic engagement supposedly converts at 4x lower customer acquisition cost
The other thing is Reddit users tend to be more technically savvy and have higher disposable income than average. Good demographics for software affiliate offers.
The First Few Weeks (Learning The Hard Way)
Straight up got banned on one account lol.
I was doing exactly what you'd think - finding relevant threads, being helpful, then dropping affiliate links or mentioning products with my link in the bio. Worked for maybe 3 days, then account suspended.
Reddit's spam detection is honestly impressive. They catch subtle patterns that other platforms miss.
Created another account. Tried being more subtle. Lasted a week this time. Same result.
What I learned: Reddit is paranoid about marketers. You can't shortcut this. You have to actually play the long game.
What Actually Works (Month 2)
After burning two accounts, the strategy that's actually showing results:
- No links in comments. Ever. Maybe in your profile bio if it's not obvious affiliate.
- Be actually helpful first - answer the question completely, don't hold back value
- Mention products by name WITHOUT linking (let people search themselves)
- Follow the "90/10 rule" - 90% pure value, 10% subtle mentions when relevant
But here's the thing I didn't expect: people who search for something themselves have WAY more buying intent than people who click a random link in a comment. They've already decided to take action. You just planted the seed.
The Filtering Approach (Critical)
The main time sink with Reddit is finding the right threads. You can scroll for an hour and find maybe 3-4 decent opportunities. Not sustainable.
What helped was focusing on low-engagement threads specifically:
- Under 10 comments (less competition, actually get seen)
- Posted in last 6-24 hours (still active, not dead)
- Active subreddit with real users (not abandoned)
Saves probably 40+ minutes daily compared to manual scrolling. That's the difference between "I can do this every day" and "I hate Reddit and I'm never doing this again."
Results After 6-7 Weeks
Keeping realistic expectations here. This isn't get-rich-quick:
- Engaged in maybe 40-50 threads total
- 12-15 DMs asking for recommendations
- 6 clicked through to offers (tracked from DMs or profile)
- 2 confirmed sales
Not life changing. But context matters:
- $0 traffic cost
- Maybe 30 min/day investment
- No accounts burned (for now)
- Building karma and credibility for long-term
What Subreddits Work For Software Affiliate
For SaaS/software affiliate specifically:
- r/SaaS (obvious, but competitive)
- r/smallbusiness (good for productivity tools)
- r/startups (early-stage founders, high intent)
- r/Entrepreneur (broader but active)
- Niche specific subs depending on offer (these convert best)
Mid-size subs (50k-200k members) seem to be the sweet spot for most offers. Enough activity that there's new posts daily, but not so crowded that everything gets buried.
What The Industry Data Says (For Context)
According to research I've seen:
- Organic Reddit results typically become apparent after 3-6 months of consistent participation
- Sustainable growth develops over 6-12 months as you build trust and karma
- The 90/10 content rule is essential - too promotional = downvotes and zero reach
- Reddit + Google SEO creates a compounding effect (your old comments rank in search)
The Account Building Angle
Something I didn't expect: having a "real looking" Reddit account matters a lot.
Accounts with diverse post history (gaming, hobbies, local subs, random stuff) get way better reception than accounts that only post in business subs.
So now I spend maybe 10 min/day just being a normal Reddit user. Commenting on stuff I actually find interesting. Building karma in unrelated subs.
It's not efficient. But it's what works.
Honest Assessment
Is this gonna replace paid traffic? No.
Is this a scalable affiliate strategy? Not really, unless you're building multiple accounts (which has its own risks).
But as a supplementary channel that's basically free? Yeah it works.
The key insight is that Reddit hates obvious affiliates but rewards people who actually participate in communities. So you gotta actually participate. There's no shortcut around that.
You're building trust first, conversions second. Opposite of most affiliate strategies. But the conversion quality, when it happens, is solid.
Happy to answer questions if anyone's trying something similar. Curious what offers work best for others doing Reddit traffic.



