Google Tests Video Ads on Search Results Pages

[Larwee]

Advertisers will be given the option of running video links under the traditional text advertising that runs alongside search results. The new links would be a box with a plus sign next to the words "watch video." When the box is clicked, a window would drop down with the video playing inside.

A Google spokesman said the new offering is a test and would only be used with a "small percentage" of searches. "The vast majority of users probably won't see this," he said.

For now, advertisers will not pay extra to put video in the ads. They enter a price they will pay for a click in Google’s regular text-ad auction. But in the video ads, the advertiser pays when users click to see the video, even if they never click through to the advertiser’s site.

Here are a couple of articles with more details:

Google Tests Video Ads on Search Results Pages - Bits - Technology - New York Times Blog

Google To Test Video Ads With Search Results -- Google -- InformationWeek