Google: SEO essentials for startups in under 10 minutes

[djbaxter]

SEO essentials for startups in under 10 minutes
Google Webmaster Central
Tuesday, June 26, 2012

Wondering how to be search-friendly but lacking time for SEO research? We?d like to help! Meta keywords tag? Google Search ignores it. Meta description? Good to include.

If you:

• Work on a company website that?s under 50ish pages.
• Hope to rank well for your company name and a handful of related terms (not lots of terms like a news agency or e-commerce site).
• Want to be smart about search engines and attracting searchers, but haven?t kept up with the latest search news.

Then perhaps set aside ten minutes for this video (or just the slides) and gain SEO peace of mind.

<iframe width="560" height="315" src="http://www.youtube.com/embed/El3IZFGERbM" frameborder="0" allowfullscreen></iframe>

 

[Sabrina Gage]

Thanks for the video.

 

[syhmnenie]

Well, most of the thing she is saying are useless. By doing only this you won't succeed. It is much better to read all the seo forums then to watch Google's peoples.

 

[djbaxter]

Well, most of the thing she is saying are useless. By doing only this you won't succeed. It is much better to read all the seo forums then to watch Google's peoples.

I disagree. And a lot of what you'll read on the majority of "seo forums" is out of date or just plain wrong.

What Google spokesmen and Google webmaster guidelines provide is a method for being successful (and keeping you out of trouble as algorithms and penalties change) in the long term. What "tricks" and linking schemes and gray hat and black hat methods offer is a short term ranking boost followed by search engine death.

If you're in the business for a quick buck and out, do whatever you want. If you hope to be around and making money in the long run, listen to people like the one in the video.