The Google+Local guidelines are written in a very subtle way and you need to be able to think like Google and read between the lines. If you are a consultant you also need to understand what some of the unwritten rules are that are not even spelled out. (So G does not draw a line in the sand for spammers to figure out how to cross.)
But those vague, not totally spelled out rules can also trip up a perfectly legit business owner and get them in trouble. GREAT EXAMPLE at the bottom of this post regarding home-based businesses.
Mary Bowling at LocalU dissects the guidelines and breaks down recent changes...
See it on Scoop.it, via Google+ Local & Local SEO News
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