Because Google Analytics is end point system, and used e.g. offer owners/advertisers, and many adverts didn't love to share their GA data.
As a webmasters we usally use this chain "[traffic source] > [TDS] > [Offer Website/App]" - in this case better place for gather webmaster analytics is TDS, but TDS works very fast (just redirecting in few milliseconds) and Google Analytics to be late for pick all stats.
But if you have content portal - you can use GA for some CPA analysis. For example you can build report like that:
Offer01 - 100 pages - revenue $120 - $1,2 p/p
Offer02 - 20 pages - revenue $50 - $2,5 p/p
Offer03 - 80 pages - revenue $75 - $0,94 p/p
As you seen aboove - on Offer02 you earn more bucks per page
and simple hypothesis: make more pages for Offer02 - make more money!
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