Funny Case Study.

[PPCBully]

It's so funny you gonna love this .

I got an offer from CrispAds to promote a diet pill (Hoodia) in France.
To tell you the truth, beside the fact that I was in Paris with my wife (a decade ago) , I really don’t understand any French at all…

But, this looked like an interesting challenge and I was happy to make a case study out of it.

So, I got their website (attached):
PureHoodia - L’Hoodia est la d?couverte la plus importante faite dans le domaine de la di?t?tique au cours des derni?res ann?es.

I entered the above web site to Google Keyword tool:
https://adwords.google.com/select/KeywordToolExternal
and asked for French keywords in France.
I also checked for keywords about Hoodia.
Last but not least, I made sure that there is traffic for Hoodia.

Now, I took all those keywords (about 300) and put them into a keyword research project in France.

I let it run for 3 weeks and searched if there are any affiliates doing direct linking to this offer.

The tool doesn’t identify CrispAd affiliate network.
But, (TIP) I searched using the search feature according to the URL pattern:
http://www.inteletrack.com/XXXXYYYYYZZZZZ
I searched for any Destination URL containing the string “inteletrack”
And guess what, I found an affiliate doing this.
In fact, there were 2 ads running during the whole 3 weeks.

So, now all I had to do is to launch a campaign in my AdWords account.
While I know the Keywords, Ad (2 ads) and Direct linking to that offer…

These are the ads:
Hoodia 100% Pure
Obtenez Votre Echantillon Gratuit
De Hoodia - Frais de Ports ? 1.95€
100% pur Hoodia, 100% produit naturel, rien de plus

and

Hoodia 100% Pure
Hoodia Coupe Faim 100% Naturel E
chatillon Gratuit - Ports ? 1.95€
100% pur Hoodia, 100% produit naturel, rien de plus

Now, Just to make sure I’m not writing something completely stupid
I use Google Translator and translated the ads and they looks like this:
Get Your Free Sample
Hoodia - shipping cost at € 1.95

That’s make a good sense….
That’s it !

I was Surprised from the Results -
200% ROI and start selling from day one!
Now, if I take it further from here:
I can create new landing page and put 2 different Hoodia offers with this type of leads.
So I actually can increase my ROI (on the same click cost)

I Love PPC!!!
This kind of examples reminds me what a great field we are in
Cheers, Emil

 

[karma101]

Very nice research done indeed


Thanks for sharing this information with us

 

[dangregory]

Wow, this is really cool! I've often looked for leads like that to run PPC in other countries, but again, if you're not good with the local language and culture, sometimes it's a bust.

As I read your case study I was wondering halfway through it if you'd accidentally written something like "Get huge hooters in 12 minutes!" in French and discovered that's why you were getting so many clickthroughs....but fortunately, it seems your ad's language was matched perfectly to the offer and to your audience.

Keep at it! Bon aventure!

Dan

 

[earlyriser1710]

Interesting study and research on your part.
I am a naive in PPC right now but learning the basic concepts at the moment.
But I agree, PPC is a fantastic tool and makes business so interesting.
Hope someday I will also reach at a stage where you are right now!

 

[Samantha3]

Whoaaa emil ! Quite patient and meticulously written peice of info ...juicy for all of us beginners as someone just stated....thanks a tonne!