Graybeard
Well-Known Member
Definitions:
A bottom-of-funnel keyword is a keyword that is associated with a conversion, such as “buy”, “purchase”, or “order”. A bottom-of-funnel content topic is a topic that is directly related to the product or service that you are selling. For example, if you are selling shoes, a bottom-of-funnel content topic would be “how to choose the right shoes for your feet”. The reason bottom-of-funnel keywords and content topics have a higher conversion rate is because they are closer to the point of purchase. A top-of-funnel keyword, on the other hand, is a keyword that is associated with awareness, such as “shoes”, “footwear”, or “running”. A top-of-funnel content topic would be “how to start running”.
www.growandconvert.com
>>>Here are the numbers broken down by BOTF and TOF content:
BOTF content
Conversions: 1,348 (77.24% of the total conversion number)
Traffic: 28,190
Conversion rate: 4.78%
TOF content:
Conversions: 397 (22.76% of the total conversion number)
Traffic: 204,303
Conversion rate: 0.19%
Finding #1: BOTF Posts had a Significantly Higher Conversion Rate (25X Higher) than TOF Posts <<<
Conversion Rate (25X Higher) is a lot --worth thinking about
This was found from an ad in my Twitter #explore Feed (Oddly, I think there are some new ad algorithms )
A bottom-of-funnel keyword is a keyword that is associated with a conversion, such as “buy”, “purchase”, or “order”. A bottom-of-funnel content topic is a topic that is directly related to the product or service that you are selling. For example, if you are selling shoes, a bottom-of-funnel content topic would be “how to choose the right shoes for your feet”. The reason bottom-of-funnel keywords and content topics have a higher conversion rate is because they are closer to the point of purchase. A top-of-funnel keyword, on the other hand, is a keyword that is associated with awareness, such as “shoes”, “footwear”, or “running”. A top-of-funnel content topic would be “how to start running”.
Scaling Content: Expanding From Bottom of Funnel to Top of Funnel Content
We share how we scaled blog conversions by focusing on bottom of funnel content first, then moving up the funnel for our client Geekbot.
www.growandconvert.com
>>>Here are the numbers broken down by BOTF and TOF content:
BOTF content
Conversions: 1,348 (77.24% of the total conversion number)
Traffic: 28,190
Conversion rate: 4.78%
TOF content:
Conversions: 397 (22.76% of the total conversion number)
Traffic: 204,303
Conversion rate: 0.19%
Finding #1: BOTF Posts had a Significantly Higher Conversion Rate (25X Higher) than TOF Posts <<<
Conversion Rate (25X Higher) is a lot --worth thinking about
This was found from an ad in my Twitter #explore Feed (Oddly, I think there are some new ad algorithms )
