Facebook?s Algorithm: Don?t Hate The Player, Change The Game

[djbaxter]

At The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The Game
by Jordan Kretchmer, MarketingLand.com
May 1, 2015

Over the past two years, Facebook’s algorithm has chipped away at the number of people that a brand or publisher can reach organically (without paying for it). It started getting bad about a year ago, when the average unpaid brand post (for large pages with more than 500,000 Likes) was only seen by about 2 percent of that brand’s fans. But today that number is potentially plummeting even closer to zero...

And while most of Facebook’s changes have targeted specific behaviors like click-bait headlines or overly promotional posts from brands and publishers, its most recent update is much more widespread.

The new algorithm consists of three tweaks that include making it more likely to see multiple updates from the same friend; placing content from friends more prominently in the News Feed; and surfacing fewer updates about friends liking or commenting on a particular post (like those from brands or publishers).

Facebook warned in its own blog post announcing the changes that “post reach and referral traffic could potentially decline” as a result. In fact, some brands reported seeing their reach stats decline almost immediately after its release.

Read more on how to adjust to Facebook changes...

See also:

The Facebook API That Provides Friend Data To Apps Will Shut Down Tomorrow