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Is it better to send traffic internally to a post about my offer or send external straight to the offer?

thanks
 
Lately i've had the most success using Facebook Pages and promoted posts or dark posts. Right side ads are cheaper, but New Feed gets more engagement.
 
^Agreed, I'd always go with oCPM, you may need a few days budget to get the CTR up and CPC down but it evens out if the image is strong enough.
 
I always go with CPM. Can't remember the last time I used CPC on FB.

And I usually keep them on FB when I can.
 
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