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Facebook Ads: Low Reach, Low CTR but High oCPM

Discussion in 'Social Media' started by adidam, Jul 28, 2014.

  1. adidam

    adidam Skype: AdidamHere affiliate


    I was continuously running ads on Facebook! But since last 3 days my ad reach is bad, CTR is low and oCPM is high.

    I created new ads, I created new ad sets, I created new campaigns, I created ads after making new pages even but it's the very same story.

    P.S.: Targeting, Ad copy and all is totally same in every case. No change in anything.

    Please let me know what to do? I am not able to solve this issue.

    I track my site's traffic using Google Analytics!

  2. newbidder
  3. adsidak

    adsidak Affiliate affiliate

    post was deleted
    Last edited: Aug 1, 2014
  4. adsidak

    adsidak Affiliate affiliate

    New Facebook ads standard

    The same situation: a few weeks ago, FB implemented new ads. CTR has changed :confused: and was increased CPC. Ads Bid was = $0.45, old ads has a good CTR between 0.250-0.150% and CPC was $0.15-0.23 at the US,CA market. But now I am confused why with the similar ads in the right side columns CTR 0.250% and CPC $0.32-0.4 and very low traffic couple of days, with the similar Ads Bid = $0.45. It was with a game Sparta, too. Why it happens? What is the % of CTR should be according to new ads standard, now ??

    Thank you!

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