CaramelRocks
Member
With FB ads, how do I set a campaign to CPC so I pay per click instead of per impressions?
My campaign says 'Link clicks' which I think is the default bidding option. I've only had 1 click so far. It says the cost is $1.16 even though the cost was about $0.57 when I looked at the stats previously. So this seems to indicate that I'm paying per impressions if the cost has increased without there being anymore clicks.
My campaign says 'Link clicks' which I think is the default bidding option. I've only had 1 click so far. It says the cost is $1.16 even though the cost was about $0.57 when I looked at the stats previously. So this seems to indicate that I'm paying per impressions if the cost has increased without there being anymore clicks.
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