Exploring KE Safaricom MFilter Opportunities & Market Insights

[Roge68]

Hi everyone,

I've recently been looking into the Kenya mobile ecosystem, especially around Safaricom-related mobile services and MFilter campaigns.

I'm interested in learning more about the current market situation and connecting with people who have hands-on experience in this area.

A few topics I'd like to discuss:

• Current trends around KE mobile subscription products
• Safaricom user engagement patterns
• Traffic sources that perform well in this vertical
• Conversion flow optimization and compliance considerations
• Market changes that affiliates should be aware of

If you have experience with this GEO or vertical, I would appreciate any insights, observations, or recommendations you can share.

Looking forward to learning from the community and exchanging ideas.

 

[MarkDon]

I've tested KE on and off over the last half of year, and one thing I noticed is that keeping the flow as simple as possible makes a big difference. If users have to think about what's happening, the drop-off gets pretty noticeable. Traffic-wise, push has been the most consistent for me, while native can work too if the targeting is decent. I'd also keep an eye on carrier-side changes because even small tweaks can affect CR more than expected. Curious what others are seeing lately. Has the market stayed fairly stable this year, or are people noticing lower conversion rates compared to before?