Evaluating a Vertical or Offer

[Graybeard]

Step #1: Find a few offers that you think have possibilities

Step #2: Make a spreadsheet
Blank column for your scoring, append a page for each offer


Score |Question
0-10 | Would you buy it and use it yourself? << like this


total each offer or vertical's score
Chose the offer or vertical with the best score that you assign ...
You can adjust the why, can, do, would to apply better ...
compiled from Choosing a Product or Service to Sell
I tried it with a few verticals I am looking at -- this was insightful to say the least...
The worlds briefest and least spammy tutorial

*** the questions ***

What kinds of products do you like, enjoy, consume and benefit from?
Do you like the product or service you're planning to sell?
Can you see yourself getting excited about this product or service?
Would you buy it and use it yourself?
Would you sell it to your mother, your best friend, your next-door neighbor?
Can you see yourself selling this product or service for the next five to 10 years?
Is this a product or service that you intensely desire to bring to the marketplace?
What does the product achieve, avoid or preserve for the customer?
How does the product improve your customer's life or work?
What kind of customers will you be selling the product to?
Do you personally like the customers who'll be buying this product or service?
Is there a real demand for the product at the price you'll have to charge?
Is the demand large enough for you to make a profit?
Is the demand concentrated enough so you can advertise, sell and deliver the product at a reasonable expense?
What is to be sold, exactly? Describe the product in terms of what it does for the customer.
To whom is the product going to be sold? Describe your ideal customer.
What price will you have to charge for the product for it to be profitable?
Who's going to sell the product?
How is the product to be sold? What method of sales, or process of promotion, will you use?
How is the product or service to be manufactured or produced?
How is the product going to be paid for and by whom?
How is the product or service going to be delivered to the customer?
How is it going to be serviced, repaired, guaranteed or replaced?
Is there a real need for the product or service in today's market?
Is your new product or service better than anything else currently available?
What are the three ways that your product is superior to your competition?
Is your product lower priced or of better quality than anything else that is available?
Do you think you could become the number-one supplier in the market for this product or service?

 

[Ketchup Packet]

I really like this! I implemented this way of thinking a few months ago and it has really changed my affiliate marketing game. I believe that it is much easier to sell products that you yourself would buy. Of course there is tons of money in Nutra offers, but there are also tons of money in other whitehat industries like gaming keyboards, roof repair, etc.

 

[Graybeard]

I like my idea of numerically comparing the values of perceived potentials of each vertical, offer or even business *plan*
It's not so emotional, perhaps a bit subjective, but there is a hard number score that is essentially the same between each for a rational comparison (evaluation)

 

[Graybeard]

My first modified list:

Is this a vertical/offer that you understand (well enough to market)?
Do you like the product or service you're planning to sell?
Can you see yourself getting excited about this product or service?
Would you buy it and use it yourself?
Would you sell it to your mother, your best friend, your next-door neighbor?
Can you see yourself selling this product or service for the next five to 10 years?
Is this a product or service that you intensely desire to bring to the marketplace?
Does the product achieve and meet your marketplace goals (a competitive or exelling value)?
Will the product improve your customer's life or work?
Can you identify the kind of customers will you be selling the product to?
Do you personally like the customers who'll be buying this product or service?
Is there a real demand for the product at the price you'll have to charge?
Is the market demand large enough for you to make a profit?
Is the demand concentrated enough so you can advertise, sell and deliver the product at a reasonable expense?
Will the price will you have to charge for the product be accepted in your market?
Who's going to sell the product (How much selling will you have to do)?
Do you know the method of sales, or process of promotion, will you use?
How is the product going to be paid for (Is the market capable of buying this if they can afford it)?
Will you be responsible for the product or service being delivered (sales billing) to the customer?
Will you need to supply customer service, dispute resolution, any guarantee or refund liability?
Is there a real need for the product or service in today's market?
Is your new product or service better than anything else currently available?
Is your product lower priced, of better quality or of disruptive value as compared to anything else that is available?
Do you think you could become the number-one supplier in this market niche for this product or service?

You list may differ with your own business parameters --but you get the idea ...

 

[GeekMember]

Yhanks you for theme

 

[Nanette]

This really opens My Mind
Great Insights
Will keep in mind and checklist handy

Ugh Mondays
Thanks for posting,
made so better for Monday