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EPC or CR??

Discussion in 'General Affiliate Marketing Forum' started by mastermind97, Apr 12, 2012.

  1. mastermind97

    mastermind97 Affiliate affiliate

    Hey guys,
    I wish to clarify this whether when searching for ideal offer in a network, what should you consider the most EPC or CR(Conversion Rate) or both. I am getting confused. Please guide.
  2. terraleads
  3. Steve MaxBounty

    Steve MaxBounty Affiliate Manager Affiliate Manager affiliate

    EPC is a statistic that shows the average Earnings Per Click on a campaign (which can be translated into an average Conversion Rate).

    For example, there is a campaign that pays $10.00/lead with an EPC of $1.00. This also means that on average 1 out of 10 surfers that click on the offer convert into a lead (so the Conversion Rate is 10%). :)
  4. tanim

    tanim Get your fix Ninja! affiliate

    They are basically the same thing.

    EPC = Payout per lead * CR
  5. Jay Wessman

    Jay Wessman Affiliate affiliate

    I'd focus more on the EPC.

    Offers with a high conversion rate are good but a high conversion rate doesn't necessarily mean it will make you more money then an offer with a lower conversion rate and a higher payout.

    The EPC (earnings per click) takes into account BOTH the conversion rate and offer payout giving you a better overall idea of how much (or little) you'll make by sending traffic to that offer.
  6. K

    K Administrator Administrator affiliate

    Pretty much the same thing, but EPC is everything for me personally!

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