I have come across the this terms a lot, i have researched it a lot, but i really do not understand it yet.
Please can someone explain to me what DSP means?
Please can someone explain to me what DSP means?
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DSP can mean a lot of things and you didn't said where you came across it. But since its a marketing forum so something relevant would make sense. Full form of DSP is demand-side platform and is a term used in advertising.Please can someone explain to me what DSP means?
In advertising, a DSP, or demand-side platform, is a service that handles the bidding and purchasing of auction-based online advertising on behalf of another company. Although a DSP is ideally impartial, providing clients with access to multiple ad networks at one time, many major ad networks, such as Yahoo! and Google, run their own DSPs. A DSP may stand alone or be one arm of a larger company.