Driving Traffic and Leads with Microcontent

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How to Drive Traffic and Leads with Microcontent
by Sarah Smith, ReveNews.com
Aug 25, 2015

Whether it?s one powerful message, image, or a 10-second video, microcontent is a kind of short-based communication that?s optimized and specially designed for social media to fight information overload.

Essentially, microcontent is any published or public content that?s delivered in small bites. The primary goal is to capture the attention of your target audience as efficiently and quickly as possible.

Microcontent strategies can apply to several kinds of media including content, images, text messages, video, audio, trackbacks, infographics, emails, metadata, and URLs. It can apply to any medium as long as the fundamental message is short in terms of context.

Mobile and Socially Optimized Content Marketing
The world is shifting more and more towards accessing quick information through social networks using mobile, which is why optimized content marketing is considered an extremely practical way of communicating with potential prospects and customers. As a result, reading huge amounts of text on a mobile device is simply no longer practical.

Here are some smart micro content strategies suggested by Orange Digital to incorporate into your marketing campaigns to reach your goals faster.

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