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Do you really know why you are submitting your articles to online article directories


New Member
By James Opiko

Article submission is perhaps one of the best ways to leverage your products and services on the Internet....that is, if done correctly, but like Link Exchange, I think it's being abused.

That said, I don't think Article Marketing is about to die. It's alive and strong!

I have noticed that a lot of authors are submitting articles for the wrong reasons. Authors are submitting 'half baked' articles fueled by a 'PageRank' and 'BackLink' craze, a very fruitless endeavor. Like in link exchange, the search engines have wisened up and are getting better at weeding out 'spam'.

It?s imperative that you submit ?quality? articles. A badly written article may generate you that ?backlink? that you so much desire, but the real purpose of submitting your article to an article marketing directory is to gain publishers who will willingly publish your articles on their websites, blogs and newsletters; that?s where the real traffic comes from. Publishers should 'want' to publish your article...and they will not publish a poorly written article.

Submitting numerous short (less than 500 words) and haphazardly written articles will do you no good. Also submitting the same article with a few modifications over and over is not acceptable; it?s duplicate content and defeats the purpose of a directory.

An author needs to sit back, choose a good topic and come up with a article that is an effective marketing tool, an article that captivates the reader and makes him or her want to publish it, print and/or forward it to their friends.

Anything less is essentially a waste of time!

How many times have you seen a website with thousands of backlinks but with no ?PageRank? or worse still does not feature in the SERPs (Search Engine Results Pages) at all. Too many, I must say. If 'numbers' is the game, then why do some directories containing thousands upon thousands of articles have very low PageRank or in numerous instances none at all? Clearly the 'Link Farming Phenomenon' applies to article directories too! Search engine algorithms are identifying these attributes in article directories and filtering pages from indexing and search results. Duplicate content is unavoidable in article directories, but a sincere attempt must be made by authors and directory owners to improve quality and uniqueness of articles.

Quality rules!

As an author, your number one priority when writing an article is ?quality and uniqueness?. You must write powerfully and with purpose. Your writing must be attractive and persuasive, otherwise it?s not worth the trouble. Write a few 'very good articles' and submit them to carefully selected article directories. Make sure it's a well written and useful article....something people will want to publish in their blog, website or ezine.

As I post post my own articles to directories, I always find myself refining the article. This may or may not have any direct benefit but I strongly believe it's part and parcel of the quality control process.

Personally, I don't worry about PageRank or BackLinks, I also do not force feed my directory and I read each and every article that is submitted to the directory.

Write good articles and let it come to you naturally....the search engines will reward you as bloggers and webmasters post your articles on their sites, something they will only do if your writing is stimulating and relevant.

Look at your article as 'Your Product' or 'Your Service'. A service or product that is not choreographed properly will almost always be rejected. If you are having trouble writing, make time and study what the topnotch writers are doing. The Internet is 'pregnant' with excellent writers.

As an owner of an Article Directory, I demand from my authors that they make a serious attempt at writing quality articles. For example, I now do not accept anything less than 500 words in length...debatable yes, but shorter articles are usually badly written.

In summary, here are a few salient points to note:

1. Plan, be clear, be original, structured, substantive and interesting.

2. Your writing must be grammatically and syntactically correct. Spelling mistakes are a no-no! Proof read your articles.

3. Your article(s) should be at least 500 words long.

4. There are plenty of writing samples and guides all over the internet. Look for them and use them. Visit article directories and read the articles within. Nobody is asking you to re-invent the 'writing wheel', but it's of utmost importance that you keep abreast with what the top authors are doing.

5. Get feedback from your friends and colleagues. Two or more heads have always been better than one.

6. Write on topics that mean something to you - passion breeds excellence.

7. Finally if writing is too laborious for you, hire a Ghost Writer and let him/her express your thoughts for you.

Article marketing should be a win-win situation for directory owners and authors, therefore responsible directory owners should guide their authors and help them improve their writing; such as digging up information for them and emailing it to them in the form of a weekly newsletter, a blog or a forum.

Additionally, directory owners should engage their authors in meaningful discussions on article and general marketing, as it is part and parcel of the cut throat Internet Marketing Game, a science that must be taken seriously.

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apondonet, question for you ...

We have several articles we have written & articles that have been written for us by industry experts. We send these articles to newsletter subscribers and post them onto our site.

My question is ... is it a good idea to publish these articles into the many services?

My concern is duplicate content - I want to be seen as the originator of the article ... not another site hosting the article. So should I write separate articles for this purpose or is it not going to be a mark against our site when the same info appears on several others?

Several articles have been sent to our members but not published onto our site. I'm going to get them posted onto our site asap.

The content is high quality too, example -


New Member
Duplicate content is I tend not to worry about it.

The search engines are smart enough to determine where "unique content" was first posted. So I suggest that whenever you write an article post it to your website and let the search engines index it there first.

You can monitor this via your server logs.

Then, post it to selected "established" article directories next, followed by distribution to other recipients using distribution hubs like ---You need one way backlinks to rank well with Google and Yahoo.

I am not sure how MSN handles the backlinks issue but I believe it's along the same lines.

I think duplicate content becomes an issue when it's done blatantly like having the exact same content in two different domains or a sudden sharp spike in content which is already posted elsewhere.

A number of times when I "Google" an article that I wrote and posted to my directory first and then distributed later, I notice that Google search results bring up the article in well established websites/directories first, closely followed by mine.

I attribute this to the fact that these websites have "aged" over the years and Google attaches more "importance" to them --- this also does not worry me because my directory is less than nine months old as opposed to some of these websites which have been around for years and have "paid their dues" to speak, and are high traffic websites.

Here is an good article dealing with the importance of backlinks.

I find link exchange too tedious ....I still try to link to "relevant" websites reciprocally, but I am no longer as enthusiastic as I used to be a year ago. I prefer the "article method" for obtaining backlinks.


thanks ... i well understand the importance of the backlinks and it's 1 big reason for my interest in article publishing ... quality, natural backlinks
Article marketing is the best promotional tool

Article marketing works very well for me. I get many one way backlinks
and nice P.R.

If you want to understand all the ins and outs of it you
can read about it at:

It talks about the why, how, tricks and tips of article marketing as well as about ways to distributing articles.

I use an excellent article directory that let me distribute my articles
to many Article directories as well as a source for high quality articles and content for my sites, you can find it here:

Best of success online