Diagnosing a Rankings Drop

[djbaxter]

Suffered a rankings drop? Use this checklist to diagnose why
by Ian Bowden, SearchEngineLand
July 13, 2016

Losing positioning on high-volume generic terms can trigger panic, even if the drop only lasts for a short period of time. However, in the majority of instances, it is possible to find out exactly the reason why.

When you understand what caused a ranking drop, you can determine what actions to take to recover from it. Here is a 10-point checklist to run through should you encounter a loss of positioning.

1. New links
2. Lost links
3. Dropped redirections
4. Manual or algorithmic penalties
5. Algorithm changes
6. Check the technical fundamentals
7. Changes to the site
8. Server issues
9. Changes in search behavior
10. Click-through rate changes

Read more about how to diagnose and what to do about each of the 10 checklist items...

 

[eliteflyers]

Is the site Responsive? Mobile friendly?

 

[djbaxter]

Absolutely. Very important these days.