Anyone that know me knows how much I hate those long hypey ebook sales pages.
Today's 5 Star blog had a good article.
Short copy or long copy? Which converts better? That is the question.
<img src="http://www.grokdotcom.com/wp-content/themes/grokdotcom-by-contentrobot/images/grok/grok-alien.gif" alt="conversion experts" align="left" hspace="10" />
The best answers come from the conversion experts from <strong>FutureNow</strong> over at their <strong>GrokDotCom</strong> blog.
Bryan Eisenberg writes about <strong><a target="_new" href="http://www.grokdotcom.com/2007/06/08/gr8t-web-20-copy/">Gr8t Web 2.0 Copy</a></strong>.
<blockquote>"For years, my stock answer about copy length has been that it's not about length but relevance. <strong>I'd explain that it's the lady's skirt principle: copy needs to be long enough to cover the essentials and short enough to be interesting.</strong>
AdWords, Twitter (microblogging), social media, text messaging, and the continual assault of data on our senses is raising the bar. My brother Jeffrey observes, <em>"The skirt just seems to be getting shorter and shorter."
</em>
Before you label me a short copy advocate, let me say that <strong>if it were as easy as just writing short copy, then all the Web's short copy (including all those short AdWords/AdSense ads) would convert like a winning slot machine.</strong> <a target="_new" href="http://www.grokdotcom.com/2007/06/08/gr8t-web-20-copy/">More</a>..."</blockquote>
Go read the rest, then come talk about it.
Do you like long skirts or short skirts, errr... I mean web copy???
Today's 5 Star blog had a good article.
Short copy or long copy? Which converts better? That is the question.
<img src="http://www.grokdotcom.com/wp-content/themes/grokdotcom-by-contentrobot/images/grok/grok-alien.gif" alt="conversion experts" align="left" hspace="10" />
The best answers come from the conversion experts from <strong>FutureNow</strong> over at their <strong>GrokDotCom</strong> blog.
Bryan Eisenberg writes about <strong><a target="_new" href="http://www.grokdotcom.com/2007/06/08/gr8t-web-20-copy/">Gr8t Web 2.0 Copy</a></strong>.
<blockquote>"For years, my stock answer about copy length has been that it's not about length but relevance. <strong>I'd explain that it's the lady's skirt principle: copy needs to be long enough to cover the essentials and short enough to be interesting.</strong>
AdWords, Twitter (microblogging), social media, text messaging, and the continual assault of data on our senses is raising the bar. My brother Jeffrey observes, <em>"The skirt just seems to be getting shorter and shorter."
</em>
Before you label me a short copy advocate, let me say that <strong>if it were as easy as just writing short copy, then all the Web's short copy (including all those short AdWords/AdSense ads) would convert like a winning slot machine.</strong> <a target="_new" href="http://www.grokdotcom.com/2007/06/08/gr8t-web-20-copy/">More</a>..."</blockquote>
Go read the rest, then come talk about it.
Do you like long skirts or short skirts, errr... I mean web copy???