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Review Curious Case of PropellerAds Mobile Popunder Traffic

Discussion in 'Guides, Case Studies and Tutorials' started by AfricanAffiliate, Sep 13, 2016.

  1. AfricanAffiliate

    AfricanAffiliate Affiliate affiliate

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    PropellerAds is among the major players in the Pop-Ads industry with an ad inventory in nearly every GEO for all platforms.

    I decided to try out their self-serve platform by running a mobile CPA campaign.

    Signing up to the self-serve platform was quite easy and straightforward and only took me 3 minutes to complete.

    PropellerAds only accept deposits via Bank Card or Bank Wire and have a minimum deposit amount of $100. I hope in the future they will accept Paypal or Payza.


    DAY 1: (18-Aug-2016) - Tracker Setup and Campaign Creation

    Running a successful CPA campaign requires the below requirements.
    1) A good traffic source
    2) A good CPA Network
    3) A good offer
    4) A good tracker
    5) A good budget

    I talked to my account manager on one of the CPA networks I am signed up to and she gave me a list of offers doing well on the network. She also mentioned the best converting carriers and OS so I had an upper edge when launching the campaign. After skimming though the offers I settled for one offer in a certain country.

    I headed over to PropellerAds Traffic Estimator to check the amount of traffic and the average bid. The stats were amazing considering I had narrowed down to a specific OS and carriers.
    • [​IMG]

    I then headed over to my tracker to setup PropellerAds as a traffic source. PropellerAds self-serve platform supports two tracking tokens

    • {zoneid} – Zone placement ID
    • {campaignid} – Campaign ID
    The “zoneid” token is very important especially when it comes to optimizing your campaign since you will be able to see from what zones your conversions are coming from. From there you will decide what zones to whitelist or blacklist.

    PropellerAds is set as a pre-defined traffic source on most common trackers like Voluum AdsBridge and Thrive so you if you are using either of the trackers setting up PropellerAds as a traffic source will be a lot easier.

    I am a huge fan of Thrive Self hosted tracker and I use it quite a lot especially when I am running high volume pops. You can use any other tracker you prefer just remember to track the tokens I have mentioned.

    Creating my campaign on PropellerAds.
    This was the fun part. PropellerAds campaign creation is divided into 4 parts.

    · General Information
    Enter your campaign name, campaign URL that you pick from your tracker and the country you intend to target. I set the frequency to 1 view per 24 hours.
    [​IMG]

    · Advertising Budget

    Enter the CPM you are willing to pay (PropellerAds will automatically recommend the best CPM rate depending on your targeting options) so don’t worry much about this option. Enter your daily budget and the total budget for the campaign. My budget was $500, thanks to Mari from PropellerAds. J

    [​IMG]

    · Campaign Schedule

    I left this as is because it was a new campaign. Once you have gathered enough data on your tracker and you finally know what days of the week and time of the day that your offer converts best you can edit the campaign schedule appropriately.

    [​IMG]

    · Targeting

    PropellerAds offers the best targeting options by far. You can ideally target OS and OS Versions, Connection type (3G or Wi-Fi), Devices and Device types, Browsers and Browser language.

    You can even create a whitelist campaign by adding performing zone ids or a blacklist campaign by excluding non-performing zone ids.

    [​IMG]
    [​IMG]

    After creating my campaigns I was ready to run traffic and make some money. All was left now was to patiently wait for campaign approval.

    DAY 2: (19-Aug-2016)

    My campaigns were approved and I let them run until they had exhausted the daily spend limit. The stats looked like below.
    [​IMG]


    Both campaigns like expected made a loss. The android campaign was at -82.4% ROI while the IOS campaign was at -85.6%

    The android campaign received more traffic and had more conversions than the IOS campaign. I decided to concentrate on the android campaign.

    From my tracker I could see clearly where my conversions came from.

    OS Versions: (Best Performers - Android 4.4, 5.0, 4.2 and 5.1)

    [​IMG]

    Browser Types: (Best Performers – Google Chrome and Android Browser)

    [​IMG]

    ISP: (Best Performer – CXXXX)

    [​IMG]

    I headed over to my PropellerAds account and made changes to my campaign based on this information.

    [​IMG]

    DAY 3: (20-Aug-2016)

    After making the changes to my campaign I let it run again and this time round there was great improvement.

    The campaign was now at -32.4% ROI and had more conversions.

    [​IMG]

    I checked the zone id information on my tracker and I noticed that I was spending money on some zones that were performing badly. These two zones received the highest number of clicks and yet had no conversions.

    [​IMG]

    I therefore decided to exclude them from my campaign.

    [​IMG]

    DAY 4: (21-Aug-2016)


    After blocking the poorly performing zones and pushing more traffic, the stats were as below. The campaign was now at -23.6% ROI and had even more conversions.

    [​IMG]


    I then opened an excel file and made a zones blacklist and a whitelist based on the data I had collected on my tracker.

    [​IMG]


    DAY 5: (22-Aug-2016)

    The campaign was at -55.2% ROI. The campaign got less traffic and fewer conversions. I believe this was due to the fact that I had been outbid by a competitor who got more traffic. I raised my bid and kept the campaign running.

    [​IMG]

    At this point I decided to run a whitelist campaign only and target only the zones that had registered conversions. I also checked my day parting stats on my tracker and noted down the times of the day that I was getting more conversions. I however did not alter campaign schedule info on my PropellerAds.



    DAY 6: (23-Aug-2016)

    Unfortunately the campaign did not perform any better. The campaign made a -88% ROI even after targeting only the converting zones.
    [​IMG]

    Something was definitely wrong. I reached out to my affiliate manager who confirmed that the offer was pretty much “dead”. I immediately paused the campaign and started fishing for a similar offer from another networks.

    It took me sometime but I eventually got the right offer to replace the “dead” offer. It was a huge gamble since the new offer had a higher payout than the initial one and I had my doubts about its conversion rate.

    I added the offer to my tracker and replaced it on my campaign. I then increased my total campaign budget and re-started the campaign.



    DAY 7: (28-Aug-2016)

    The offer did not disappoint. I was at +385% ROI on the first day of running.


    [​IMG]

    Traffic quantity was much lower due to the optimization I had done to the campaign but atleast I was now running a profitable campaign. I immediately increased my CPM bid and daily budget to get all the traffic they could offer.


    If you are looking for a traffic source with quantity and quality traffic to launch your campaign or scale your already profitable campaign, I highly recommend PropellerAds.


     
    Last edited: Sep 17, 2016
  2. terraleads
  3. Guinness

    Guinness Member affiliate

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    awesome, so you are not use LP ?
     
  4. Brave

    Brave Affiliate affiliate

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    Congratulation!
    But what about day 8-9-10-11? Your ROI is still > 101%? ;)
     
    AfricanAffiliate likes this.
  5. AfricanAffiliate

    AfricanAffiliate Affiliate affiliate

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    Nope I dint. I was pushing traffic to a smartlink.
     
  6. affraja

    affraja Affiliate affiliate

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    Which affiliate network you use and what offers you are running with them, I use propeller ads but did not get result, but i tried desktop at that time, does not idea with mobile. I am not an expert affiliate, according to my expereince i can say adnetwork like traffic junky, juciy ads and exoclick are the best for mobile pop under and mobile redirect. They are always best :) But concern with your affiliate manager before buying traffic from them.
     
  7. internalsoul

    internalsoul Moderator moderator affiliate

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    That's really impressive. Campaign optimisation is a lengthy process and it do take lot of time and data to do it. You have gone a great job with your case study, slowly progressing and cutting out the bad performing elements to make it green.

    BTW how is going right now? Is the campaign still active?
     
  8. AfricanAffiliate

    AfricanAffiliate Affiliate affiliate

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    I was running offers from Mobidea. Its a great network.
     
    affraja likes this.
  9. AfricanAffiliate

    AfricanAffiliate Affiliate affiliate

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    Thank you, No the campaign is not currently active, I stopped it shortly after.
     
  10. dan johnson

    dan johnson Affiliate affiliate

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    @AfricanAffiliate I tried running the mobidea smartlink on propellerads but they denied the campaign. How did you get yours approved?
     
  11. AfricanAffiliate

    AfricanAffiliate Affiliate affiliate

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    Hey Dan,

    Just write to them and explain to them what you are promoting. They have great support.
     
  12. Workhards

    Workhards Affiliate affiliate

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    @AfricanAffiliate


    Hey, so how could you choose an offer if you used smartlink?
     
    AfricanAffiliate likes this.
  13. AfricanAffiliate

    AfricanAffiliate Affiliate affiliate

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    When pushing traffic to a smartlink targeting a certain GEO. There is usually one or two top offers at that particular time that will be doing great(You can tell in your tracker by looking at your earning per action - conversions will have different payouts). The general EPC of that smartlink in that GEO with specific targeting options (carrier + OS) will be very high. Say the advertiser pauses the offer. The EPC of the smartlink in that GEO will drop like crazy. Your CR and EPC will definitely drop.

    My network contact had suggested I push traffic to that GEO because of that performing offer in that GEO. :)
     
  14. Workhards

    Workhards Affiliate affiliate

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  15. Nem

    Nem Affiliate Manager Affiliate Manager affiliate

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    Nice to see somebody is earning good with Propeller Ads. Keep it up mate
     
    AfricanAffiliate likes this.
  16. mobile99

    mobile99 Active Member affiliate

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    How's OP earning good with Propeller Ads? If you look at the screenshots and add up the numbers, OP was losing around 150 dollars before he made some of his money back. But he stopped the campaign shortly after so you don't know if he even made a profit on this campaign.

    unless OP gives us an update and let us know how much he is making with his other campaigns.
     
  17. leadpro

    leadpro Affiliate affiliate

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  18. leadpro

    leadpro Affiliate affiliate

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    That mean you just get smartlink and past in target ULR?
     
    AfricanAffiliate likes this.
  19. AfricanAffiliate

    AfricanAffiliate Affiliate affiliate

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    No. Add the smartlink URL as an offer in your tracker, create a campaign on your tracker and use the campaign URL as the target URL.
     
  20. AfricanAffiliate

    AfricanAffiliate Affiliate affiliate

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    Yep still killing it with PropellerAds. Its only 7.12AM here. By 11.59PM this campaign will have killed it.

    [​IMG]
     
    kulwantnagi likes this.
  21. Illuminatix

    Illuminatix Affiliate affiliate

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    Hey what kind offers work the best with mobidea??
     

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