Create Social Media Strategy

[Stereotype]

Develop a comprehensive social media and blog strategy and content calendar for a luxury travel and event management company targeting corporate clients in Portugal, focusing on brand awareness, lead generation, and client engagement. Outline platform strategies, content types, posting schedules, and competitive differentiation to optimize for high-end branding.

 

[kimback]

That sounds like a fun challenge, especially with luxury travel as the niche. Curious, are you leaning more towards Instagram and LinkedIn for this, or planning to spread across all major platforms? Would love to hear how you’re planning to approach the content calendar too.

 

[Ariel-ActiveRevenue]

Hey @Stereotype , solid request — building a strong social/blog presence in the luxury corporate travel space comes down to trust, exclusivity, and aesthetics.
focus LinkedIn on showcasing case studies and client wins. Use Instagram for visual storytelling — Portugal’s hidden gems, luxury venues, and behind-the-scenes content. Blog-wise, target high-intent keywords like “corporate retreats Portugal” or “luxury event planners Lisbon” with 2 posts/month. Stick to 3–5 posts/week across platforms to stay top of mind without burning out.
we work with travel and event brands via CPC/CPM traffic to scale brand awareness and drive leads — happy to chat if you’re open.
what’s been your biggest content challenge so far: consistency, conversions, or creative direction?