Category vs. Product Pages: Which One Tests Better? (You Might Be Surprised)

[djbaxter]

Category vs. Product Pages: Which One Tests Better? (You Might Be Surprised)
Search Engine Watch Blog
July 27, 2009

When Al Scillitani set out to do a little landing page testing, he was convinced he knew which page would win. But when the results came in, he was suprised.

Scillitani conducted an A/B test to see whether category pages or product pages would test better. He used email and homepage promotions to drive traffic to his test. He guessed that product pages would fare better. But it was the category pages that won the day.

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