Push traffic: RichPush.co
Vertical: dating
Geo: HUN
I tested the dating offers for mobile devices; I used RichPush. No sexual stuff, just dating. Lead: get registered users.
I used some images of girls from Google as creatives. I didn’t use any stock photos: I wanted everything to look as simple and natural as possible.
Let me tell you how the push-notification ads have worked on the vertical.
First results
During the first three days, I was targeting all of the sources to check the traffic. I set the bid to $0.025. I was tracking conversion changes through RedTrack and RichPush.
Stats for day 3:
After the three-day test, I singled out seven sources that showed the best results. Then I started to use only these sources. During the test, I added the IP pool to the blacklist in order not to get unnecessary clicks.
I changed 3 out 5 creatives and continued with push notification advertising.
After one week
As you can see, after singling out high-converting sources, the stats changed:
- + 0.02% to the visit rate;
- +702 registered users;
- $8.16 conversion rate.
The outcome is good. Increasing your conversion on the dating vertical with push notification ads is possible. That’s why I decided to share this case with you.
Track your conversion changes, manage your sources in RichPush, and increase your conversion.
