[Case Study] 200 FTD in 30 Days with a Centralized Exchange
Hi everyone
Sharing a 30-day performance case from our Centralized Exchange campaign across Korea, Israel, and Australia.
The goal was to test how Moloco, Unity Ads, and AppLovin DSP perform on a high-intent funnel: install → registration → KYC → $100+ deposit.
Campaign Overview
Campaign period: 30 days
Regions: Korea, Israel, Australia
Channels: Moloco, Unity Ads, AppLovin DSP
Payment model: install → reg → KYC → FTD $100+
FTD: 200
What We Did
• Created 14+ localized creatives (KR / IL / AU).
• Set ep end-to-end tracking: install → account registration → KYC → deposit $100+.
• Optimized weekly for conversion events: disabled underperforming placements after week 1.
30-Day Results:
Total FTD: 200
Total payout: $9,296 (blended CPA ≈ $46.5)
Breakdown by source:
AppLovin DSP
• 4.1M impressions
• 80K clicks
• 70 FTD
• Avg dep: $105
Moloco
• 3.8M impressions
• 85K clicks
• 70 FTD
• Avg dep: $100
Unity Ads
• 4.5M impressions
• 73K clicks
• 60 FTD
• Avg dep: $95
Key Takeaways
• AppLovin = best overall (highest CTR, highest FTD volume, strongest loyal-user rate).
• Moloco = stable mid-tier source with balanced signup → FTD conversion.
• Unity Ads = lowest CPI but weaker post-signup metrics; works well for scale + retargeting.
Thanks for reading, guys
Always great to share a real case with the community. If you’re testing CEX flows or running similar funnels - feel free to join us. Happy to discuss setups or share more details!
Curious to try a setup like this?
Let’s connect:
Telegram: @max_t3nzu OR @nadia_t3nzu
Email: [email protected]
Website: T3NZU
Follow us:
Instagram | LinkedIn | X
Hi everyone
Sharing a 30-day performance case from our Centralized Exchange campaign across Korea, Israel, and Australia.
The goal was to test how Moloco, Unity Ads, and AppLovin DSP perform on a high-intent funnel: install → registration → KYC → $100+ deposit.
Campaign Overview
Campaign period: 30 days
Regions: Korea, Israel, Australia
Channels: Moloco, Unity Ads, AppLovin DSP
Payment model: install → reg → KYC → FTD $100+
FTD: 200
What We Did
• Created 14+ localized creatives (KR / IL / AU).
• Set ep end-to-end tracking: install → account registration → KYC → deposit $100+.
• Optimized weekly for conversion events: disabled underperforming placements after week 1.
30-Day Results:
Total FTD: 200
Total payout: $9,296 (blended CPA ≈ $46.5)
Breakdown by source:
AppLovin DSP
• 4.1M impressions
• 80K clicks
• 70 FTD
• Avg dep: $105
Moloco
• 3.8M impressions
• 85K clicks
• 70 FTD
• Avg dep: $100
Unity Ads
• 4.5M impressions
• 73K clicks
• 60 FTD
• Avg dep: $95
Key Takeaways
• AppLovin = best overall (highest CTR, highest FTD volume, strongest loyal-user rate).
• Moloco = stable mid-tier source with balanced signup → FTD conversion.
• Unity Ads = lowest CPI but weaker post-signup metrics; works well for scale + retargeting.
Thanks for reading, guys
Always great to share a real case with the community. If you’re testing CEX flows or running similar funnels - feel free to join us. Happy to discuss setups or share more details!
Curious to try a setup like this?
Let’s connect:
Telegram: @max_t3nzu OR @nadia_t3nzu
Email: [email protected]
Website: T3NZU
Follow us:
Instagram | LinkedIn | X
