Official Boomerang Partners

[Boomerang Partners]

Boomerang Partners shortlisted in 6 award categories at SBC - Affiliate Leaders AWARDS 2025​

Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted for the SBC - Affiliate Leaders AWARDS 2025. It is a celebration honouring the visionaries of the iGaming affiliate and operator communities. The winners will be determined through voting, which is open until August 21.

Boomerang is aiming to win in the following categories:

• Affiliate & Digital Marketing Campaign of the Year – Boomerang Partners
• Affiliate Marketing Manager of the Year - Darina Sharban, Boomerang’s affiliate team lead
• Affiliate Programme of the Year – Large - Boomerang Partners
• Best Affiliate Program - Boomerang Partners
• Social Media Campaign of the Year - Boomerang Partners
• Affiliate Leader of the Year

The inclusion of Boomerang in the shortlist for six categories is a testament to the company’s notable achievements in the affiliate marketing industry from 2024 to 2025.

In 2024-2025, Boomerang achieved:

• x5 increase in profit in the online betting segment
• x2 increase in the online gambling segment revenue
• +120% growth in the number of partners
• +194% growth in sports traffic
• 6-fold increase in the number of online sports betting offers
• +6 new products added to the portfolio (now totaling over 17)
• 1.5-fold increase in the number of product users

Furthermore, in 2025, Boomerang celebrated the first year of its strategic partnership with AC Milan and hosted the second season of its annual Golden Boomerang Awards tournament. This event saw the participation of over 400 affiliate teams from around the world, who had the opportunity to showcase their expertise and gain global recognition. The award ceremony took place in May 2025 at the legendary San Siro Stadium in Milan, where awards were presented in 11 categories. It was accompanied by a networking event and a charity auction.

Support Boomerang Partners and Darina Sharban by voting on the Affiliate Leaders Awards website until August 21. The winners will be announced on September 17 at Lisbon’s iconic MEO Arena.

 

[Boomerang Partners]

Boomerang Partners will showcase a unique ‘Boomerang Arena’ concept, along with its brand portfolio at SBC Summit 2025​

Boomerang Partners is set to participate in SBC Summit 2025 — one of the iGaming industry’s flagship events — taking place in Lisbon from September 16–18, with over 30,000 delegates expected. Boomerang will be represented at the exhibition with booth F1.

As an official exhibitor, Boomerang Partners will present its signature booth concept — the Boomerang Arena — a dynamic, immersive space where creativity meets performance.

Located at booth F1, the Boomerang Arena will feature interactive sports-themed activities, live performances, product showcases, and engagements designed to spark conversation and collaboration.. Additionally, on the 2nd day of the summit, there will be two performances featuring actors, starting at 4:00 PM. Don’t miss it. Furthermore, the Boomerang Partners booth will feature a unique visual gallery and a raffle for exclusive prizes. Details will be announced later.

New sports tournament: Golden Boomerang League

Boomerang Partners will also present its new affiliate tournament — the Golden Boomerang League. Visitors can learn the rules and register directly at booth F1.

From September 1 to October 31, affiliates who generate 20+ FTDs for sports brands from Boomerang’s portfolio will enter a prize draw.

The winner will earn:

• Guaranteed entry into the Golden Boomerang Awards 2026
• A 2x AC Milan Experience — including flights, accommodation, and matchday access

Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, said: “Boomerang Partners continues the series of projects in the lineup of sports-oriented activities. For the SBC, we have prepared content for our booth and programs that align with our strategy, designed to further emphasize our confident sports course. We always aim to surprise our partners with creativity and relevance — even when addressing serious business objectives. We invite current and potential partners, as well as everyone we have managed to interest, to our booth.”

Come to booth F1, check out the ‘Boomerang Arena’ concept, and have an unforgettable experience.

 

[Boomerang Partners]

Boomerang Partners celebrates 4th anniversary as a global leader in the affiliate marketing industry​

Boomerang Partners, an affiliate iGaming & Betting Marketing Agency, is celebrating its fourth year of growth and success. Over the past four years, the company has added more than 18 iGaming brands to its portfolio, operating in over 40 geographical regions in compliance with local regulations. Boomerang is one of the industry leaders, with over 3,000 affiliate partners. From 2024 to 2025, their number increased by 120%. During the same period, the company achieved impressive growth across multiple metrics:

• A 5x increase in the online sports betting segment
• A 2x growth in the online gambling segment
• 194% YoY increase in sports traffic
• 86% retention rate among activated sports affiliates
• 1.5x growth in active users

Strategic partnership with AC Milan

In the summer of 2025, Boomerang Partners celebrated the first anniversary of its strategic partnership with AC Milan. As the Official Regional Partner of the Club, the brand significantly enhanced its visibility in the industry. The partnership garnered over 300 global media mentions and achieved a 15%+ growth in organic branded search. Sports traffic across Boomerang’s affiliate ecosystem increased by 194%, audience interest in sports topics rose by 81%, and loyalty to the Boomerang brand grew by 23%. Additionally, AC Milan Legends Andrea Pirlo, Serginho, and Massimo Ambrosini supported Boomerang at various events.

Golden Boomerang Awards

In 2024, Boomerang Partners hosted the first season of the annual affiliate traffic tournament, the Golden Boomerang Awards. The second season of the competition, held from February to May 2025, was even more high-profile. Participating teams increased from 226 to over 400 compared to the first year. The award ceremony was held at iconic San Siro Stadium in Milan, where awards were presented in 11 categories. The Golden Boomerang Awards have become a landmark event in the industry, providing affiliate teams from around the world with the opportunity to showcase their expertise and gain recognition on a global scale.

Golden Boomerang League

This fall, Boomerang Partners will host the Golden Boomerang League for the first time. This tournament is a unique opportunity for current and new partners of the company to qualify for the third season of the Golden Boomerang Awards by bypassing the competition for the top 30 or inclusion in nominations. From September 1 to October 31, 2025, participants need to generate 20+ sports FTDs on brands from Boomerang’s portfolio to access the final prize draw. In addition to qualifying for the GBA 2026, the prize includes a 2x AC Milan Experience, including flight, accommodation, and attendance at a home AC Milan match.

Presence at industrial exhibitions

Boomerang Partners regularly attends the largest industry exhibitions. Over the past four years, it has participated in over 20 conferences worldwide, including status events like iGB, SiGMA, and SBC. Boomerang consistently attracts event visitors with a wide range of collaboration opportunities, exciting prize draws, and creative presentations at their booth.

Awards and nominations

Boomerang Partners’ achievements are regularly recognized at prestigious industry awards.. From 2022 to 2024, we won:

• ‘Commission Offer of the Year’ at the AffPapa iGaming Awards 2022
• ‘Casino of the Year’ at the SiGMA BALKANS/CIS Awards 2023
• ‘The Best PPC Affiliate’ at the SiGMA Europe Awards 2023
• ‘Marketing of the Year’ at the AffPapa iGaming Awards 2024
• ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024
• ‘Best Player Engagement’ at the SiGMA Europe Awards 2024

In 2025, Boomerang Partners took home the ‘Unique Gaming Company of the Year’ award at the International Gaming Awards 2025, and its affiliate team lead, Kristina Shkredova, was named a Best Affiliate Manager AskGamblers 2025.

Additionally, in 2025, two Boomerang YouTube channels exceeded 100,000 subscribers and received the YouTube Silver Play Button. This demonstrates the company’s effectiveness in working with the audience and the high quality of its content.

This fall, Boomerang is in the running for 9 awards at the SBC Awards 2025 and SBC Affiliate Leaders Awards 2025, and has been shortlisted in 2 categories at the EGR Operator Awards 2025.

Anton Eshtokin, CMO of Boomerang Partners, commented on the company’s anniversary: “A year ago, I had the privilege of joining one of the most ambitious and unique companies in this niche, and I am delighted to contribute to its growth and help shape its recognizable image. The accumulated expertise, cutting-edge approaches and technologies, and genuine passion for the work ensure the Boomerang Partners’ notable development. 4 years is a wonderful milestone, symbolizing stability and opening up great global prospects.”

Boomerang Partners is set to keep growing and setting new standards in the affiliate marketing industry. By the end of 2025, it plans to expand its portfolio of projects, participate in top industry events (such as SBC and SiGMA), and continue its development as a top sports affiliate program. Join the company’s affiliate partners, set ambitious goals, and live without limits.

 

[azgold]

HAPPY BIRTHDAY, BOOMERANG PARTNERS!

 

[Boomerang Partners]

Boomerang Partners’ highlights from SBC Summit 2025 - two SBC awards, Golden Boomerang League, raffle of sports memorabilia, and unique booth performances​

Boomerang Partners participated in the SBC Summit Lisbon from September 16th to 18th, one of the main events in the iGaming and online betting industry. The event was attended by over 30,000 delegates, with over 1,500 visiting Boomerang Partners at Booth F1. It became a focal point for exhibition visitors, thanks to interactive activations, unique performances by artists, and a raffle featuring authentic memorabilia from sports legends.

Unique booth concept and theatrical performances

The SBC Summit marked a significant milestone for Boomerang Partners. The company presented its client portfolio of brands and competitive advantages. Over the three days of the event, over 210 business meetings were held at its booth, and 15 partnership agreements were signed. The booth was decorated in accordance with the ‘Boomerang Arena’ concept, showcasing Boomerang’s commitment to sports, innovation, and development. It featured three unprecedented live performances by professional artists, which attracted the attention of hundreds of Summit participants. These unique performances have all the potential to become a new trend in the industry.

Online raffle of sports memorabilia

One of the key elements of the Boomerang Partners booth decoration was the photo zone with a memorabilia gallery of sports items that belonged to star athletes. On September 17th, an online raffle was held, where participants could win an item previously owned by legends Rafael Nadal, Cristiano Ronaldo, Tyson Fury, and Fernando Alonso. 86 people participated in the raffle by following the entry requirements. On September 16th or 17th (before 4:00 PM), they took a photo of the booth’s photo zone and posted it on their Instagram stories or LinkedIn, tagging the Boomerang Partners account. The winner was selected via random draw using certified tools and announced at the booth and on Boomerang’s social media. He chose Cristiano Ronaldo Framed Football as the prize.

Awards and recognition

For the second year in a row, Boomerang-Bet, a product from Boomerang Partners’ client portfolio, has won the prestigious ‘Rising Star in Sports Betting’ (Operator) award. The SBC awards jury’s recognition duly appreciates the brand’s advantages.


The jury at the SBC Awards also recognized Boomerang Partners’ well-thought-out strategy for developing its presence on social media. The company received the ‘Social Media Campaign of the Year’ award for the success of its two YouTube channels. At the beginning of 2025, each channel surpassed 100,000 subscribers and was awarded the YouTube Silver Play Button. Nine months prior, videos on both channels had garnered over 200 million views.

Additionally, Darina Sharban, Boomerang Partners affiliate team lead, took the Silver Place in the ‘Affiliate marketing manager of the year’ nomination.

Golden Boomerang League

Also, at the SBC Summit, attendees visiting the Boomerang Partners booth learned more about the new sports traffic tournament, Golden Boomerang League, and registered as participants. The tournament runs until October 31st and offers participants a chance to compete for direct entry to the Golden Boomerang Awards 2026 and a 2x AC Milan Experience, including flights, accommodation, and AC Milan home match access. To qualify for the prize draw, affiliates must generate 20+ sports FTDs on brands from Boomerang’s portfolio.

Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, commented: “We are pleased with Boomerang Partners’ participation in the SBC Summit Lisbon. The ‘Boomerang Arena’ concept of our booth, the unique performances by artists, and the raffle of memorabilia from sports legends garnered significant attention. The booth visitors showed a keen interest in the brands from our client portfolio and the opportunities for collaboration. We are thrilled to win two prestigious SBC awards. This means we are moving in the right direction, and the industry recognizes it. We will continue to progress.”

The SBC Summit was an opportunity for Boomerang Partners to once again demonstrate their status as a leader in sports affiliate marketing. The company was one of the leading newsmakers of the event and set a new trend in the industry by combining marketing and art with performances from professional dancers.

 

[Boomerang Partners]

Boomerang Partners case study: The Belg Group PPC founder, Belg Lazarov, shares his experience of participating in the Golden Boomerang League​

From September 1 to October 31, Boomerang Partners is hosting the Golden Boomerang League. This new sports traffic tournament is open to both existing and new partners of the company. To qualify for the final prize draw, participants must generate 20+ sports FTDs across brands within the Boomerang portfolio. The grand prize includes automatic qualification for the third season of the annual global traffic tournament for affiliate teams - the Golden Boomerang Awards 2026. As the Official Regional Partner of AC Milan, Boomerang Partners is also offering 2x AC Milan Experience packages, including flights, accommodation, and tickets to an AC Milan match at the iconic San Siro Stadium in Milan.
One of the successful participants of the Golden Boomerang League 2025 is belg.group — a top-tier digital lab specializing in traffic generation. Belg Lazarov, CEO and Founder of the company, gave an interview in which he shared his team’s impressions of participating in the tournament and discussed its competitive advantages in the affiliate marketing industry.

1 What did participating in the Golden Boomerang League mean to you - what was the key motivator for joining the tournament?​

For us, the Golden Boomerang League was a real breath of fresh air. Our daily work is engaging, but it can get routine at times. A tournament like this reignites that competitive spark, adds a new dynamic to our workflow, and motivates the team to give it their all. And of course, the chance to win some great rewards and gain recognition makes the whole event even more appealing. It's the perfect mix of a professional challenge and a thrilling experience!

2 How would you evaluate the Golden Boomerang League format, where only 20 sports FTDs are needed to qualify for the final prize draw?​

We think the 20 FTDs threshold to qualify for the prize draw is very well-balanced and accessible. Based on our analysis of the competition this time, the bar could have been set higher, but the current level makes the tournament attractive for a wide range of participants. It’s a great opportunity for teams of all sizes to prove themselves in a high-profile event without feeling like there’s an insurmountable barrier to entry.

3 To what extent do you believe such tournaments help affiliate teams grow and boost their performance?​

Tournaments like these are more than just a competition; they are a powerful catalyst for growth. They give affiliate teams a chance not only to showcase a high level of professionalism but also to make a name for themselves in the market. In a competitive environment, these events become a unique platform for self-promotion, which opens up new prospects for development. It’s an opportunity you can’t afford to miss.

4 You know that the winners of the Golden Boomerang League get the opportunity to attend the Golden Boomerang Awards 2026 ceremony. What does this chance to be among the best and be present at such an event mean to you?​

For us, attending the Golden Boomerang Awards ceremony is more than just a prize; it’s a testament to our hard work. Unfortunately, last year, circumstances prevented us from attending, and we still regret it. Missing out on the chance to network with industry leaders, meet legends of world sports, and spend an unforgettable evening among colleagues was truly disappointing. That’s exactly why this time we are determined - we will definitely be there!

5 Golden Boomerang is not just a competition, but also has a strong community element. Do you feel a sense of involvement and team spirit when participating in such projects?​

Sure! Taking part in projects like this truly ignites a team spirit and healthy rivalry. Interacting with other tournament participants sparks a competitive fire, and the good-natured ribbing from both sides fuels our desire to put our best foot forward and prove that we can lead the pack. This sense of competition creates a unique atmosphere that motivates us to push further and achieve more.

6 From your point of view, how important is a reliable partner and transparent conditions in such competitions? What do you value in your cooperation with Boomerang Partners?​

Let’s start with this: a reliable partner in our field is 50% of success. And when we found ourselves in the safe hands of Kristina (our dear account manager), our chances of success increased by another ten percent, if not more. We’re talking about complete transparency in statistics of any format, literally round-the-clock operational resolution of any issue, and the mobilization of all relevant departments to tackle tasks and problems. This is their standard operating procedure, an axiom. And listen, Kristina and her team are always on our side in any disputed matter. Always! We have never encountered this level of care, professionalism, and openness with anyone else in the market. They truly set the gold standard that others should learn from.

7 What strengths distinguish your team from other players in the market?​

Our team stands out due to our unconventional approach to work. We aren’t afraid to experiment and implement bold, sometimes unexpected, even seemingly counterintuitive, solutions that ultimately give us a competitive edge. This mentality allows us to find unique paths to achieve our goals and always stay one step ahead.

8 How do you assess the current state of the iGaming market and the key trends that will define its development in the coming years?​

The current iGaming market is going through a stage of consolidation. Following the recent regulatory changes, the influx of new teams is minimal, while mid-tier operators are either restructuring or leaving the market altogether. It’s a survival of the fittest - those who have managed to adapt, implement innovative approaches, and overhaul their processes.

In the coming years, the key trend, as cliché as it might sound, will be people. The specialists who can react swiftly to changes and offer unique solutions will be the ones setting the tone for the entire industry.

 

[roichampion]

how can I get started

 

[Boomerang Partners]

how can I get started

Please fill out the request form on our website:
Contact page 3 November 2024 - Boomerang Partners

 

[Boomerang Partners]

Boomerang Partners merges creativity and marketing at SBC Summit Lisbon: Nick Chichagov on the vision behind the performance​

The September SBC Summit in Lisbon was one of the most notable events for Boomerang Partners. The affiliate gambling & betting marketing agency presented its client portfolio and won two prestigious SBC Awards: ‘Social Media Campaign of the Year’ and ‘Rising Star in Sports Betting’ (Operator).

The company’s booth became a central hub for exhibition attendees, with over 1,500 people visiting it. They were able to learn about the new sports traffic tournament, the Golden Boomerang League and took part in a raffle for sports memorabilia from Rafael Nadal, Cristiano Ronaldo, Tyson Fury, and Fernando Alonso. One of the most impressive activities at the Boomerang Partners booth were unique live artist performances. In doing so, the company effectively married marketing and art for the first time at the iGaming event. These quaint performances have all the potential to become a new trend in the industry.

The creative producer and director of the Boomerang Effect performances at the Boomerang Partners booth was Nick Chichagov. In an interview, he discussed the origin of the project’s idea, the essence of the performances, and where he draws inspiration from.

1 How did the idea for this performance come about? Did something unusual inspire you to create something so out of the box?​

When I start working on a performance, I always look for an initial hook. Here, it was the crowd. Inspired by photographers like Alexey Titarenko and his City of Shadows series, I explored the idea of people as ghostlike figures without identity. Later, references to René Magritte’s Son of Man helped sharpen the concept.

Music also guided me — a line from a Tool song, “to bring the pieces back together, rediscover communication,” became a key reference point. Contemporary dance emerged as the ideal form. I wanted to include a simple yet powerful moment where two people just stand and look at each other. Step by step, the puzzle came together.

2 If you had to describe this performance in a few words, what would they be?​

For me personally, it is about uniting, immersing into communication, and becoming one - transitioning from disparate parts into a single, cohesive whole. The entire performance is a metaphor for separate atoms, individual people, and distinct fragments ultimately uniting as one under the company’s brand.

3 Tell us about the concept behind the production — what was the main idea or message for you?​

The concept of the performance was that six agents of Boomerang Partners - each with their own character, state of mind, and attitude toward themselves, others, and the audience - venture out into the crowd. Their mission is to study communication, understand themselves, and bring meaning to people, guiding them to a place they’ve been waiting for under the Boomerang Partners brand, which helps people realize their potential.

During the main performance, the artists showcase the company’s themes - boxing, racing, football - through movement and dance. At the end, their gray masks are removed to reveal vibrant, individual identities, still tied to the brand. The core message: people often feel lost, but Boomerang Partners shows them the right path through its lens.

4 What were the most interesting or challenging moments during the rehearsal process? Can you share any behind-the-scenes stories from the preparation?​

The most interesting part was the entire process of working with the team. As a director, I found it interesting to give the performers some creative space. For instance, each performer had their own character, and I provided them with a list of 10 traits to define it. Within that framework, they also invented different emotional states and variations.

The work was challenging, though. The third act was particularly difficult because we built its final choreography piece by piece. All the references we found were entirely off the mark. We didn’t want to just literally depict a sport; we wanted to convey it through imagery.

This is how we built the first act: the artists study themselves and their characters. Then, they interact with each other in the second act. Finally, the third act is where the artists unite into a single whole, representing the company’s diverse directions, and they rip off their masks to reveal the vibrant individuality that blossomed under the brand’s auspices.

5 Were there any funny or unexpected stories while working on the performance?​

I wouldn’t say there were any truly unexpected moments in terms of the performance’s preparation. But there were certainly funny ones. For instance, when we were trying to incorporate football, racing, or boxing into the performance, we’d choreograph and plan how to best execute it. Sometimes, when we tried it out, the result was quite humorous because it came off as rather cartoonish. That’s exactly what prompted us to rework some choreography segments, taking certain details we found interesting to work with, instead of relying on overused, standard clichés.

Another amusing element was our permanent audience member. A cat would come to almost every single rehearsal and watch the entire process of us putting the performances together with great attention. I think it only missed one or two rehearsals; it was always there, observing very, very intently what was happening and why.

6 In your opinion, which elements were key to the success of this show?​

I believe the show’s success was a result of a complete team effort. We put in an enormous amount of work and conducted countless rehearsals. We had incredibly talented artists, and I feel all the looks we created were a perfect, 100% match for the original references I had in my mind. Ultimately, I believe the performance we delivered was successful, first and foremost, thanks to the entire team.

Watch the full version of the Performance Show on YouTube — Boomerang Partners.

 

[Boomerang Partners]

Golden Boomerang League off to a strong start, Boomerang Partners reports​

From September 1st to October 31st, Boomerang Partners is hosting the first sports traffic tournament, the Golden Boomerang League. Participants include current and new affiliate partners of the company who generate FTDs for sports brands in its client portfolio. Each affiliate partner who generates 20 or more sports FTDs will be eligible for the final prize draw. 49 teams have already met such conditions.

Impressive results
In the first month of the tournament, sports traffic to brands within Boomerang Partners’ client portfolio grew by 31%. The company notes that this surge coincided with the active start of top European football leagues, indicating that seasonal factors also contributed to the positive performance.

The top sports events driving the most traffic during the first month of the Golden Boomerang League were the football matches of the Champions League and the Europa League. Looking ahead to October, Boomerang Partners anticipates a strong focus on the Champions League, particularly on the matchups of Arsenal vs Atlético Madrid, Bayer Leverkusen vs PSG, and Real Madrid vs Juventus (October 21-22). The football spotlight will also fall on Spain on October 26th for El Clásico between Real Madrid and Barcelona. Furthermore, the NBA season tips off on October 21st with two high-profile games: Thunder vs Rockets and Warriors vs Lakers.

Prizes and recognition

The Golden Boomerang League 2025 winners will be formally announced and celebrated on stage on the second day of SiGMA Rome, on November 5, 2025. The grand prize is an automatic qualification for attendance of the third season of the Golden Boomerang Awards 2026 - the annual global traffic tournament for elite affiliate teams. This industry-leading event is highly exclusive. Participation in the GBA offers affiliate teams worldwide a platform to demonstrate their expertise and earn recognition on a global stage. Adding to the prestige, Boomerang Partners, in its role as the Official Regional Partner of AC Milan, grants top performers unique “money can’t buy” experiences. These include exclusive networking events with industry leaders, visits to the legendary San Siro Stadium in Milan, and meetings with AC Milan icons like football Legend Andrea Pirlo.

Furthermore, the Golden Boomerang League 2025 winners will receive two all-expenses-paid AC Milan Experience packages, which include flights, accommodation, and tickets to a home match at the San Siro Stadium.

Take your chance

There’s still time to join the Golden Boomerang League! Register on the tournament website, generate sports FTDs, and compete for prizes and recognition.