Shopping Case Study
On Black Friday have 24 hours to make the absolute most out of what you do. The wrong ad, the wrong bid, the wrong settings can ruin the day (and possibly even the year!) for you. In order to prepare for Black Friday, it’s essential to understand what promotions you’ll be running.
Moreover, it's very important to define your rules of engagement Having your rules of engagement set for the day can be incredibly powerful. You might think you’ll deal with that dream scenario if it happens, but what if on that same day your site starts loading slowly because of the high traffic?
Rules of engagement have the potential to save you a huge headache and give you a better opportunity to get the most out of the sale weekend.
In our case, we got paid for every install, we used suitable creatives for our target audience (SA) when the discount is prominently displayed.
In short
Ad Format: In-App
Offer: Souq.com (shopping app)
Campaign period: Nov 23, 2019 – Still running
GEO: Saudia
Total spent: Mobile (ios version 9+)
Total spent: $780
CPM: $0.09
CPI: $0.59
Clicks: 220,255
Total Revenue: $1301
Net profit: $540
ROI: 66.79%
Offers, landing pages, payout models
We have noticed that the trend of online shopping in Arab countries (especially on SA) increasing this last few months and we decided to put our focus there when Black Friday and Cyber Monday are coming.
The offer itself:
The landing pages we have used (300x250):
The Bottom Line
Use POSTBACK! By using it the chance for success is a lot higher! Also, never keep Trying, cause different GEOs can bring different results for the same offers. As it often happens, «rested and ready» audience takes well some offers, that seemed to be squeezed oranges.
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AdServMe
S: Hezziv
E: Hezzi@snw.media
