Bing Ads help

[nuclearpenguin]

Ive just started using bing ads and Im not sure if its exact and phrase I should choose ?

Also when I copy and paste my keywords into the keyword tool I have to go through everyone to change the match type . There must be any easier way ?

 

[gammon]

use this site keywordextend.com to change the format to fit bing first.

 

[nuclearpenguin]

Really useful thanks Which match types should I use ?

 

[gammon]

Really useful thanks Which match types should I use ?

I think you d better use all type first,after that you will find which one is better for you.

 

[jarvis]

Here's an example of what I use. It's a method to make sure you don't exclude possible traffic by not choosing
a certain match type.

Adgroup#1: Acme Widgets (Broad)

Buy Acme Widgets
Our Widgets are the Best! Click to buy now!
www.buyacmewidgets.com

Keyword: "acme widgets"
Match type: Broad
CPC: $.25

________________

Adgroup#2: Acme Widgets (Phrase)

Buy Acme Widgets
Our Widgets are the Best! Click to buy now!
www.buyacmewidgets.com

Keyword: "acme widgets"
Match type: Phrase
CPC: $.47

_________________

Adgroup#3: Acme Widgets (Exact)

Buy Acme Widgets
Our Widgets are the Best! Click to buy now!
www.buyacmewidgets.com

Keyword: "acme widgets"
Match type: Exact
CPC: $.52


And after a while, as Gammon said, you can find which keywords/match types are getting you impressions/clicks and go from there.

Hope that helps you!

 

[nuclearpenguin]

That makes a lot of sense ,thanks guys

 

[tom804]

Here's an example of what I use. It's a method to make sure you don't exclude possible traffic by not choosing
a certain match type.

Adgroup#1: Acme Widgets (Broad)

Buy Acme Widgets
Our Widgets are the Best! Click to buy now!
www.buyacmewidgets.com

Keyword: "acme widgets"
Match type: Broad
CPC: $.25

________________

Adgroup#2: Acme Widgets (Phrase)

Buy Acme Widgets
Our Widgets are the Best! Click to buy now!
www.buyacmewidgets.com

Keyword: "acme widgets"
Match type: Phrase
CPC: $.47

_________________

Adgroup#3: Acme Widgets (Exact)

Buy Acme Widgets
Our Widgets are the Best! Click to buy now!
www.buyacmewidgets.com

Keyword: "acme widgets"
Match type: Exact
CPC: $.52


And after a while, as Gammon said, you can find which keywords/match types are getting you impressions/clicks and go from there.

Hope that helps you!

I like this and I'm going to try it myself but I kind of feel like this would also cause me to compete with my own ads.