Best Place To Learn PPC Ad Writing?

[Slojozen]

Hi,

I'm starting to use Adwords and Overture. Where's the best place to learn how to write good adds that have great conversions?

--Daniel

 

[Linda Buquet]

Hi Daniel,

I used to do SEO for a living and just taught myself PPC but am not a guru. I'm sure there are lots of good free resource sites just like there are for SEO, I just don't a good one off hand to recommend.

Anyone have some good tips for Daniel???

 

[spider ninja]

You can study what your competitors are doing. Action words or "call to action" are suppose to help...buy, subscribe, etc...if you search the web, you can find lists. I like to look how the final ad looks on the SERP's...scan the page and see which titles jumb out at you.

 

[Linda Buquet]

Thanks for jumping in with answers on some thread spider ninja.
You Rock!

Daniel here's a blog I wrote a couple days ago that has some great tips.

ABCs of Writing Ads that Increase ROI, Optimize Clickthrough Rates
http://affiliate-blogs.5staraffiliateprograms.com/2006/08/14/adwords-ads-that-increase-roi/

 

[RcCola]

I believe everyone here who hasn't tried it would be surprised at how helpful google itself is for helping teach about adwords basics, other tricks, and even ad writing...

link: http://www.google.com/adwords/learningcenter/text/18779.html

 

[spider ninja]

Hi Linda, thanks. That is a great article you just posted, really covers all the bases.

 

[s82a84]

Here's some good words for advertising

Action
Free
How to
Learn
Limited Offer
Now

Free is the strongest one