It is more and more obvious that internet surfers are becoming "ad blind".
Marketers are turning to usability studies that show "heat maps", maps that
track a users eye path on a website. Which means marketers need to be more
creative in our marketing and ad placements. Hence the success of contextual
links - and even AdSense/banners within real content.
So do you find yourself blind to ads on the sites you visit, or do you look
at them? And if you yourself are "ad blind" - how does that affect you in your
marketing?
Marketers are turning to usability studies that show "heat maps", maps that
track a users eye path on a website. Which means marketers need to be more
creative in our marketing and ad placements. Hence the success of contextual
links - and even AdSense/banners within real content.
So do you find yourself blind to ads on the sites you visit, or do you look
at them? And if you yourself are "ad blind" - how does that affect you in your
marketing?