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Are the major ad platforms involved in affiliate marketing?

Amazon, Walmart, Major Airlines most major businesses employ some sort of affiliate marketing? So, what was the question/comment?

I see major companies tradenames used a lot in display ads. I think they use media placement agencies or do it in house.
 
Hey!

Tell me, have you ever noticed that big companies like Apple are doing affiliate marketing? Have you noticed that they buy ads on other ad networks?

A similar scheme is described in this article: Apple Quietly Buying Ads Via Google For High-Value Subscription Apps To Capture App Publisher Revenue
Big companies are using affiliate marketing a lot, just check out what Amazon is doing and how much they are earning from it. It isn't something that only small and medium-sized businesses are using, don't think that way, just do some further researching.
 
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