“mobile”/ adcombo
Dismiss Notice
Welcome to Our Community
Wanting to join the rest of our members? Feel free to sign up today.

Angles are crucial...

Discussion in 'Guides, Case Studies and Tutorials' started by Idvert, Nov 19, 2015.

  1. Idvert

    Idvert Affiliate Manager Affiliate Manager affiliate

    54
    22
    8
    Hi guys,

    Idvert would like to share something real stuff regarding angels I read, hope you like it.

    Angles is another nebulous term. And one that a lot of newbie affiliates struggle to come to terms with.

    In the context of direct marketing, angle is how you position or frame your offer to your audience. What pain points do you get at? What benefits of the offer do you highlight focus on? What is the one specific thing that is compelling me, a user, to click on your ad?

    Let’s take a very cliché example of a utility app offer.

    This app cleans up your smart phone by uninstalling junk apps, clearing cached files, reducing the number of running processes, optimizing and cleaning out your RAM, and so on.

    This app has numerous advantages that you can market.

    One angle would be “Optimize your phone. Extend your battery life!”



    A similar angle would be “Often on the road? Have some precious battery life for free!”

    Now let’s take another angle. If your phone is quite clogged up with junk, apps may launch slower. This can be annoying for user experience and maybe something that frustrates users - especially if they are using an older phone.

    An angle that touches on this: “We destroy junk. Your apps open faster.”

    OR

    “Phone chugging? Boost game launch speed by 37%! Only with Awesome App”

    The latter focuses on games, who are a huge audience.

    Now if you are using a landing page, that lander should be consistent with the angle you have used on your ads. It would be silly to send people from an “extend your battery life” ad to a landing page with a headline about boosting game launch speed.



    So, this is all quite straightforward whereas I said angle is quite nebulous term.

    That’s because different people have different definitions of what else is considered an angle.

    For example, using girls with sunglasses, girls wearing hats, girls wearing football jerseys, or girls in bikinis, as your main image on a dating ad might all be considered angles.

    On Facebook, I considered targeting different interest sets as different angles.

    In the end if it is some creative (or even technical) advertising component that you can vary that may have a considerable impact on your campaign performance, it might be an angle.

    Don’t get too caught up on the specific definitions here, just know that angles are crucial to Internet marketing.
     
    lrs1995, seeqer and DageV5 like this.
  2. terraleads
  3. brandon Lee223

    brandon Lee223 Affiliate affiliate

    8
    3
    3
    Awesome theme, thanks for your sharing.
     
  4. DageV5

    DageV5 Affiliate affiliate

    5
    0
    1
    How could I do to improve it? I mean thinking out a good angel:(
     
  5. jstiger

    jstiger Affiliate affiliate

    23
    26
    13
    @DageV5

    To come up with angles for your offer you have to spend a little time researching your target audience.

    Lets say we promote a general dating offer geared towards males.

    For the sake of this example, your target market might be:
    Caucasian male, 45-55, high education, low income, single, interested in online dating.

    So now we have a broad demographic profile of the people we want to go after. Great, now we have a place to start our research.

    What angles basically do, is break this broad targeting down into smaller segments.

    Why? Because your ad can't be everything to everyone. Different strokes for different folks as they say. And we want to find opportunities that make us the most money.

    So you start doing a little more research about those people to discover differences between them that would affect your conversions.

    Let's say this is what you find out after doing some research:
    Some folks are...
    -afraid of credit card scams
    -think that there might be no women on dating sites
    -looking only for mature women
    -think that women might not reply back
    -looking for anonymous hookups

    So now you identified differences in your broad target market that you can use to segment it further down to really laser target your messaging.

    Now you tailor your ads to those identified segments to find the most appealing angle for your offer/traffic source combo.

    Your ads might be:
    -Our site has 3 times more women than men
    -Mature women love this dating site
    -This dating site guarantees a reply
    -The first truly anonymous dating site
    -etc.


    Does this help?
     
    Last edited: Nov 19, 2015
    lrs1995, DageV5 and seeqer like this.
  6. DageV5

    DageV5 Affiliate affiliate

    5
    0
    1
    @jstiger

    Quite helpful.
    I used to find the angels with my thoughts, not target audiences'.
     
  7. Karl Paras

    Karl Paras Affiliate affiliate

    17
    9
    3
    Really good info. Thanks!
     
  8. tyoussef

    tyoussef Moderator moderator Service Manager affiliate

    3,024
    1,745
    113
    That's really good info without this concepts u never find a winning campaign
    Thanks 4 share
     

Top Resources

banners