On-page SEO
These are all on-page SEO factors components of the html source code behind the web page and have an impact on how the search engines evaluate the relevance of your site on a per page basis. Here they are with some expanded explanation:
1. Title tag-Make sure your keyword or keyword phrase is in the title tag. Usually 60-65 characters maximum, this is the title that shows up in the search resultsand you have a limited amount of space to both please the search engines and persuade visitors to click on your page.
Title tags are the most important elements in on page SEO. This is the first tag that search engine spiders read. Your title tag tells the search engines what the most important phases are for the page. There is an art to creating title tags that are keyword rich for search engine spiders, and still accurately and succinctly conveying the content of the page to the reader.
With your title tag, always place your most important keyword first. For instance, let’s take an example of a site that was trying to optimise for Accounting. If from your keyword research that you would like to optimise for accounting and also the long tails of accounting such as accounting in the state you live and accountants, then your title tag should read as follows:
In this example you will accurately convey to the search engine spiders that the relevant terms on page are accounting, accounting Melbourne and accountants. Now the rest of your tagging and copy needs to show the spiders content relevant to your title tags.
One note to remember when you are creating any major on page tags is not to key word stuff your tags. An example of keyword stuffing in the same example would be Accountants, Accountants, Accountants. This may seem odd, however in the early days of SEO spammers use to trick the search engine spiders with such techniques. This second example would now be detected by the search engine spam filters instantly.
2. Meta descriptions are used to give search engines and users a 160 character description of what the content on page is about. Keep this consistent with your title tags. The content of this tag is important as a well worded meta will increase your click through rate when it appears in the search results.
The second use for meta descriptions is to give a snapshot of the page content to users on the search engine ranking placements (SERPS).
3. Keyword density
Keyword density and keyword saturation are important to let search engines know that your page is relevant for the keywords that you are optimising for. However, keyword density is becoming less important as search engines become more sophisticated. Still try and keep keyword density to 2-3%.
4. H1 tag-The H1, or header1, tag is a design element and is usually the largest font size on the page. Make sure your keyword phrase is contained in an H1 tag.
In HTML tags go from H1-H6. The H1 tag is the most important of these. There are a few ways that you can position H1 tags. The aim should to have the H1 at the top of the page so this is the first thing that they crawlers read after they have read you title and meta’s. An effective way is to put these in the header file at the top right ofthe page. The other way is to make your main headline your H1.
One word of warning with H1 tags. Be careful about hiding them in the style sheet. Some designers will do this, as at times it is difficult to find a place to position the H1 tag. While Google can’t read your style sheet, you run the risk of a competitor reporting you to Google for spamming.
5. H2 & H3 tags-More header tags usually descending in font size. Try to get your keyword phrase or a portion of it in these header tags.
6. Bold & Italics-Bolding and italicizing your keyword phrase is a positive in the eyes of the search engines. (they don't really have eyes)
7. LSI-Latent Semantic Indexing is a kind of nebulous ranking factor but it basically refers to terms considered to be related to your keywords. Algorythms judge content based not only on the keyword phrase but also related terms that are expected to be in close proximity to the keyword phrase.
Read more about all seo, which you should to know
These are all on-page SEO factors components of the html source code behind the web page and have an impact on how the search engines evaluate the relevance of your site on a per page basis. Here they are with some expanded explanation:
1. Title tag-Make sure your keyword or keyword phrase is in the title tag. Usually 60-65 characters maximum, this is the title that shows up in the search resultsand you have a limited amount of space to both please the search engines and persuade visitors to click on your page.
Title tags are the most important elements in on page SEO. This is the first tag that search engine spiders read. Your title tag tells the search engines what the most important phases are for the page. There is an art to creating title tags that are keyword rich for search engine spiders, and still accurately and succinctly conveying the content of the page to the reader.
With your title tag, always place your most important keyword first. For instance, let’s take an example of a site that was trying to optimise for Accounting. If from your keyword research that you would like to optimise for accounting and also the long tails of accounting such as accounting in the state you live and accountants, then your title tag should read as follows:
In this example you will accurately convey to the search engine spiders that the relevant terms on page are accounting, accounting Melbourne and accountants. Now the rest of your tagging and copy needs to show the spiders content relevant to your title tags.
One note to remember when you are creating any major on page tags is not to key word stuff your tags. An example of keyword stuffing in the same example would be Accountants, Accountants, Accountants. This may seem odd, however in the early days of SEO spammers use to trick the search engine spiders with such techniques. This second example would now be detected by the search engine spam filters instantly.
2. Meta descriptions are used to give search engines and users a 160 character description of what the content on page is about. Keep this consistent with your title tags. The content of this tag is important as a well worded meta will increase your click through rate when it appears in the search results.
The second use for meta descriptions is to give a snapshot of the page content to users on the search engine ranking placements (SERPS).
3. Keyword density
Keyword density and keyword saturation are important to let search engines know that your page is relevant for the keywords that you are optimising for. However, keyword density is becoming less important as search engines become more sophisticated. Still try and keep keyword density to 2-3%.
4. H1 tag-The H1, or header1, tag is a design element and is usually the largest font size on the page. Make sure your keyword phrase is contained in an H1 tag.
In HTML tags go from H1-H6. The H1 tag is the most important of these. There are a few ways that you can position H1 tags. The aim should to have the H1 at the top of the page so this is the first thing that they crawlers read after they have read you title and meta’s. An effective way is to put these in the header file at the top right ofthe page. The other way is to make your main headline your H1.
One word of warning with H1 tags. Be careful about hiding them in the style sheet. Some designers will do this, as at times it is difficult to find a place to position the H1 tag. While Google can’t read your style sheet, you run the risk of a competitor reporting you to Google for spamming.
5. H2 & H3 tags-More header tags usually descending in font size. Try to get your keyword phrase or a portion of it in these header tags.
6. Bold & Italics-Bolding and italicizing your keyword phrase is a positive in the eyes of the search engines. (they don't really have eyes)
7. LSI-Latent Semantic Indexing is a kind of nebulous ranking factor but it basically refers to terms considered to be related to your keywords. Algorythms judge content based not only on the keyword phrase but also related terms that are expected to be in close proximity to the keyword phrase.
Read more about all seo, which you should to know
