Affiliate Marketing Industry Ripe for Quality Effort

[Linda Buquet]

I was just reading a good article in Feedfront Magazine by Will Martin-Gill, Director of Internet Marketing for eBay. He talks about the need for quality by both affiliates and merchants and puts forth some steps both merchants and affiliates can take to improve quality metrics. This philosophy also points to the reasoning behind eBay's new <a href="http://affiliate-blogs.5staraffiliateprograms.com/3555/ebay-affiliates-quality-click-pricing.html">Quality Click Pricing model</a>.

<strong><a href="http://feedfront.com/archives/article002112">Affiliate Marketing Industry Ripe for Quality Effort</a></strong>

During the past two decades, affiliate marketing has quietly grown into a multibillion dollar industry, with projected 13 percent year-over-year increases through 2012 ; making it one of online advertising?s fastest growing segments.

As the industry matures and the stakes get higher, issues of quality weigh heavily on affiliates and merchants alike. What kinds of traffic are affiliates sending to their advertisers? Are top affiliates compensated fairly? What happens when honest affiliates must compete with those who cheat the system? The affiliate community should be asking these questions and exploring quality measures that can elevate the industry, lifting reputations and profits with them.