Affiliate Marketing Demystified - for Merchants

[Linda Buquet]

Pretty good overview I thought newer merchants and affiliate managers may be interested in.

Affiliate marketing demystified

"The president of zanox answers some big questions on how affiliate marketing can benefit your company and your clients.

You probably already know the basic premise behind affiliate marketing. You know that the advertiser pays for sales or leads instead of impressions or clicks. And you already know that unless the campaign is successful, it hardly costs the advertiser anything. But what you might not be entirely sure about is how to get started, how to track campaigns or who the major players are. Or perhaps you've already tried affiliate marketing and been disappointed."

Here's another one that may be of interest:
How to Avoid Overpaying Affiliates

Any thoughts or questions???