I typically don't give advice by email because it's a waste of my carpal tunnel to type a long answer that only one affiliate can read. I try to save my hands for blogging and the forums where I can help lots of people who can read my answers.
Just got a good question by email though that I answered and thought I should share here.
I am very confused regarding one thing and desperately looking your advice. I will be very thankful to you if you little bit clarify me that please.
Is we need to put disclaimer on review websites (review affiliate programs)?? Are we responsible, if anything goes wrong with the customer with the merchant, for references we are giving to people for a particular merchant or so.
I just want to know an expert opinion like you and what your experience says. I will be very thankful to you if you little bit clarify me that please.
Well it doesn?t hurt and in some cases an affiliate could be held liable.
Couple examples ? only MY opinion and not legal advice.
If you had links to a shoe store and someone was unhappy with service or merchant, I would not worry about it too much. I mean obviously you want to pick reputable merchants but you can?t be held liable for their service.
A couple area you DO need to be careful about ? not only for repercussions from customers but from possible legal or even FTC issues are: 1) Income claims 2) Product claims, especially health related products.
1) If you say "make a million in your PJs with no work" or even something much less blatant you could get in trouble. Also be careful of the word guarantee.
2) Imagine if you made a claim (even if the merchant states this on their site) that XYZ was a cure for cancer, or XYZ is guaranteed totally safe. Especially if you write your own review and embellish the facts, if an consumer found the product due to your marketing and died or something, I am sure the family would seek damages however they could.
The FTC of course is always on the look out for unsubstantiated medical claims as well as income claims.
Anyone else have any thoughts about this?
Just got a good question by email though that I answered and thought I should share here.
I am very confused regarding one thing and desperately looking your advice. I will be very thankful to you if you little bit clarify me that please.
Is we need to put disclaimer on review websites (review affiliate programs)?? Are we responsible, if anything goes wrong with the customer with the merchant, for references we are giving to people for a particular merchant or so.
I just want to know an expert opinion like you and what your experience says. I will be very thankful to you if you little bit clarify me that please.
Well it doesn?t hurt and in some cases an affiliate could be held liable.
Couple examples ? only MY opinion and not legal advice.
If you had links to a shoe store and someone was unhappy with service or merchant, I would not worry about it too much. I mean obviously you want to pick reputable merchants but you can?t be held liable for their service.
A couple area you DO need to be careful about ? not only for repercussions from customers but from possible legal or even FTC issues are: 1) Income claims 2) Product claims, especially health related products.
1) If you say "make a million in your PJs with no work" or even something much less blatant you could get in trouble. Also be careful of the word guarantee.
2) Imagine if you made a claim (even if the merchant states this on their site) that XYZ was a cure for cancer, or XYZ is guaranteed totally safe. Especially if you write your own review and embellish the facts, if an consumer found the product due to your marketing and died or something, I am sure the family would seek damages however they could.
The FTC of course is always on the look out for unsubstantiated medical claims as well as income claims.
Anyone else have any thoughts about this?