Affiliate Datafeeds - Duplicate Content and More

[Linda Buquet]

Back in the day you could just slap up a datafeed site & do well. Not any more! This post from Scott Jangro and a video from Matt Cutts of Google explains?

<strong><a href="http://feedfront.com/archives/article001879">Datafeed Do?s and Don?ts By Scott Jangro</a></strong>

Back in the ?good old days?, it was easy to build a gigantic website based on the products provided by one or more merchants? (then) Literally overnight, high-traffic, high-earning datafeed-based affiliate websites fell off the map, closing another chapter in the long, twisted relationship between affiliate marketers and search engines.

Over the years, we?ve had a lot of successes and failures using product datafeeds. As such, we learned a lot about what works and doesn?t work with using retail product data, and being successful comes down to a few simple rules.

<center><strong>VIDEO - Matt Cutts of Google on Datafeeds</strong>
Here is a very short video about product descriptions and duplicate content.

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Thanks to Minstrel (David) for the heads up on this video!

 

[Teli]

This is definitely a biggie Linda. It's also something I discussed a couple years ago, too. The best solution I've found to date? Taking the time to modify the product descriptions when you receive a merchant's datafeed or actually taking the time to provide some sort of unique content on your site and setting up the datafeed section as a separate store on the site. Unfortunately, both of those avenues take some level or work and work is bad.

~ Teli