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Ad Copy: Plain Speaking Guide (US English)

Discussion in 'Copywriting' started by Graybeard, Aug 24, 2018.

  1. Graybeard

    Graybeard Well-Known Member affiliate

    plainlanguage.gov | Use simple words and phrases

    Yeah. I was told when you are pitching a customer you must be like a mirror and speak to that person's interests and at their speaking level -- I was told this many years ago when I was learning sales communication and closing skills, by my first Sales Manager, when I was 18 years old ...

    This still applies today when you are writing ad copy or web text.
  2. AdCombo
  3. azgold

    azgold Administrator Administrator Dojo Master affiliate

    When I was writing sales copy for a living, I had to keep it to a grade 10 or lower level. I found it painful at times. :D

    That's not to say that I don't understand the reason behind this dumbing down, I do. I just wish it was otherwise. Seems to me it doesn't give people much credit, as far as intelligence is concerned.
    Marc likes this.