Ad Copy: Plain Speaking Guide (US English)

[Graybeard]

plainlanguage.gov | Use simple words and phrases

Yeah. I was told when you are pitching a customer you must be like a mirror and speak to that person's interests and at their speaking level -- I was told this many years ago when I was learning sales communication and closing skills, by my first Sales Manager, when I was 18 years old ...

This still applies today when you are writing ad copy or web text.

 

[azgold]

When I was writing sales copy for a living, I had to keep it to a grade 10 or lower level. I found it painful at times.

That's not to say that I don't understand the reason behind this dumbing down, I do. I just wish it was otherwise. Seems to me it doesn't give people much credit, as far as intelligence is concerned.