5 Ways to Instantly Improve Landing Page Conversions

[djbaxter]

5 Ways to Instantly Improve Landing Page Conversions
by Zac Johnson, Search Engine Journal
August 18, 2015

In the world of online marketing, it?s all about adapting with changes, tweaking your business, and analyzing the results. The same holds true for your landing pages and ad copy. Going live with your ad campaign and seeing a profit on your ad spend is great ? however that is only the beginning.


While we would all gladly throw money at our ad campaigns to see continued profit, the real work comes in when you have to tweak, split test, and track how to continually pull a profit day after day.


The best way to see continued profitability is through the use of optimization and split testing. It?s actually such a hot topic, that my previous post on this concept got shared nearly 2,000 times!


In this article, I am going to look at five simple ways you can take your existing landing page, make a few changes and split test your results for improved conversions ? best of all, I give resources, cases studies, and examples for each!

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