Tanay Kumar Das
New Member
PPC campaign means pay per click online marketing. This is the most advanced form of marketing campaigning to help your business to grow further. By purchasing various ads on search engines this website helps to gain maximum traffic for your business website. On paper, it looks very simple and straightforward approach but in reality, it requires lots of strategy formulation and hard work to make PPC campaign successful or fruitful. PPC services are on very high demand now a day's. So, before choosing or opting for this service you must follow certain procedures that can help your business to grow in the long run.
So, let’s explore some of the important steps you must follow if you are a beginner in launching PPC campaign for your website.
· Lay the foundation of your Ad:-
There are certain essential points you must consider before starting a PPC campaign for your website. Firstly you need to chalk out the objective of running these paid ads. Do you want to drive traffic or visitor for your website? Or you want that your customers to fill the online form. Again it might also be possible that you may want that your customers must purchase a product from your e-commerce site. Just you need to make a clear-cut groundwork before selecting search advertising.
· Choose the most appropriate channel:-
Choosing the most appropriate channel is one of the most key factors for PPC campaign. If you start your PPC campaigns with Google Ad words then it can prove to be effective for you. For that you need to set your budget and need to make an in-depth analysis of the most appropriate keywords that suits your requirement.
· Creating your own keyword list:-
The most important step in PPC campaign is selecting the most appropriate keyword list. These keywords will gear up the ads and will show the results in SERP pages. It is very important to choose the most appropriate keywords to avoid the chances on investing on those keywords that don’t perform well in search pages. Hence you need to make a complete research of all the keywords that will perform.
· Create campaigns and Add groups:-
Whenever you want to create the PPC campaigns then you need to create proper adgroups. These are basically sub folders and folders for your keywords and ads. Depending upon your requirement you may invest on single adgroup or single campaighn. On the other hand, you may start with 100 adgroups and 20 campaighns. Thus the entire thing depends on varied on various adgropups you had planned to bid on.
· Write effective ad copy:-
Effective and catchy words can easily attract the attention of your target audience. So, writing an effective ad copy can easily grab the attention of your customers to increase the chances of your conversion. Just you need to categorize the ad as per product needs.
Thus from the above information it has become clear that what are the necessary steps that you need to adopt for your PPC campaign. Hence, you just need to make your decision judiciously before investing on PPC services for the effective promotion of your brand.
So, let’s explore some of the important steps you must follow if you are a beginner in launching PPC campaign for your website.
· Lay the foundation of your Ad:-
There are certain essential points you must consider before starting a PPC campaign for your website. Firstly you need to chalk out the objective of running these paid ads. Do you want to drive traffic or visitor for your website? Or you want that your customers to fill the online form. Again it might also be possible that you may want that your customers must purchase a product from your e-commerce site. Just you need to make a clear-cut groundwork before selecting search advertising.
· Choose the most appropriate channel:-
Choosing the most appropriate channel is one of the most key factors for PPC campaign. If you start your PPC campaigns with Google Ad words then it can prove to be effective for you. For that you need to set your budget and need to make an in-depth analysis of the most appropriate keywords that suits your requirement.
· Creating your own keyword list:-
The most important step in PPC campaign is selecting the most appropriate keyword list. These keywords will gear up the ads and will show the results in SERP pages. It is very important to choose the most appropriate keywords to avoid the chances on investing on those keywords that don’t perform well in search pages. Hence you need to make a complete research of all the keywords that will perform.
· Create campaigns and Add groups:-
Whenever you want to create the PPC campaigns then you need to create proper adgroups. These are basically sub folders and folders for your keywords and ads. Depending upon your requirement you may invest on single adgroup or single campaighn. On the other hand, you may start with 100 adgroups and 20 campaighns. Thus the entire thing depends on varied on various adgropups you had planned to bid on.
· Write effective ad copy:-
Effective and catchy words can easily attract the attention of your target audience. So, writing an effective ad copy can easily grab the attention of your customers to increase the chances of your conversion. Just you need to categorize the ad as per product needs.
Thus from the above information it has become clear that what are the necessary steps that you need to adopt for your PPC campaign. Hence, you just need to make your decision judiciously before investing on PPC services for the effective promotion of your brand.
