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11 headline formulas to boost conversions

Nizar Ali

Affiliate Manager
Affiliate Manager
PureVPN Affiliate Program
Don`t reinvent the wheel. Utilize proven headline formulas to boost your conversions.

1. How to [Achieve a Desired Outcome]

2. [Large Number] of Ways to [Achieve an Outcome]

3. The Ultimate Guide to [Achieve a Desired Outcome]

4. Warning! Are You [Doing Something Undesirable]?

5. [Number] Proven [Actions/Ways] to [Achieve a Desired Result]

6. [Number] Mistakes Most People Make When/With [Common Action]

7. [Number] Secrets to [Achieve a Desired Outcome]

8. [Number] Lessons I Learned When/From [Experience]

9. No/Yes, You [Pre-Empt Objection] to [Achieve a Desired Result]

10. [Person] Did [Unusual Action] [Timeframe]. Here’s What Happened

11. How [A Seemingly Inconsequential Action] Can Lead to [Undesirable Result]


12. How to [Achieve a Desired Outcome] Like [Celebrity]

13. How to [Desired Outcome] Without [Unpleasant Action]

14. [Number or How to] Simple/Easy Ways to [ Desired Outcome]

15. We Analyzed [Number] [Measurable] And This Is What We Learned

16. A [Power Word] Tutorial to [Achieve a Desired Outcome]

17. [Number] Hacks to [Achieve a Desired Outcome]

18. Why [Thing] Makes You [Achieve a Desired Outcome]

19. [Number] Steps to [Achieve a Desired Outcome]

20. Stop [Doing Undesirable Common Action]

21. [Number] Reasons [Why You Have Undesirable Result]

22. Imagine [Desired Outcome]

23. [Number] Little-Known Ways to [Desired Outcome]

24. What You Should Know About [Topic]

25. Why [Problem]. And What to Do About It.

26. [Number] [Experts] Share [Way to Achieve a Desired Outcome]

27. Are You More Like [X] or [Y]?

28. We Can Help You [Achieve a Desired Outcome Better/Faster/etc.] By [Number]%

29. How We [Achieved Desired Result] in [Timeframe]

30. These/Find Out Which [Number Things] Could/Will [Desired Outcome]



AffKit Ninja
25. Why [Problem]. And What to Do About It.
I like that one best
Many variations to the format
  • Why are you (problem)? Here's how to fix it!
  • Have you got (problem)? Here's the solution!
  • Are you getting (problem)? Solve it fast!
  • Can't get (problem) to work? Here's how to do it!
Problem/solution formula is a winner

Now if you can get a (unsolved) trending problem with high search volume .. and if the solution happens to be an affiliate product


Actually, boosting conversions is the most difficult task for every marketer. Even if you are a successful marketer and you can be considered as a professional in this field, it always a bit difficult for you to tihnk about new ways to boost sales. In my opinion, all of the methoda which are being used nowadays for increaing conversion are primitive. However, there are no altrnatives to social media promotion or creating your own website with various attractive banners, which can possible gain attention of consumers. At least everything works right now, it probably won't work in couple of years and marketers will have to create new ways.