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retention rate

  1. Devangi Adattract

    How Do I judge any campaign's RR?

    Is there any tool to measure it? Do Duplicate IPs and RR related with each other?
  2. Jeff_Z

    What retention rate is fair for CPI game offers?

    Hi everyone, I am new to mobile aff marketing and have a couple of questions about CPI game offers. From what I see so far, many of these offers come with a requirement of a minimum 1-2 day retention rate of 65-70%. Two questions: 1. Is 65-70% a fair RR for a game? If not, what is a fair...