Full of statistics and insight
Ad Fraud Statistics
>>>Like any sphere in which large sums of money are moved, the world of online advertising is an attractive one to fraudsters. Indeed, the impersonal nature of the transactions, a complex and often-opaque supply chain, and a reliance on...
I wonder how this fraud affected your ad buys and your ad sales?
How did this affect your CR and EPC?
Did you get ripped off with fake traffic?
Did you get accused of sending fake traffic as a publisher?
Do you understand what has happened here and do you give a shit?
Source and indictment...
DID YOU KNOW THAT 1/3 OF ALL ONLINE ADVERTISING IS FRAUDULENT?
That's what I read over at Pacedm today in an article showcasing new Infographic from Invespcro demonstrating the results of their study of the online advertising industry.
The bulk of the fraud is of course bots. Not that they...
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