You need means? You want to read some, so go to google, or you are talking about creating forums and blogs?
Please mention a few more details, so not to create a chaos amongst people here, we will add on anything which we would know.
I would suggest you to go through an affiliate network, if you are having some fear. You would be able to access much broader categories, brands at one network.
The network have many affiliate programs with them, so you may choose what kind of offers you are looking to promote, you may get...
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