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Market Knowledge
How well do you know the market for the service or product you are marketing? Who is the buyer? What are their needs? Why are they buying over the internet rather than from a store? Why are they seeking out an unknown site as opposed to going to a big internet retailer, like Amazon? These may...- dx1
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How To Test A Market
Whilst there is a lot of trial and error involved in understanding a market, the good news is that you don’t need to understand all these aspects before you start. By doing, you’ll see things you’ll never see by standing back. Treat your first few weeks as a training period. Accept that this...- dx1
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write effective PPC Ads
Study headlines in magazines and newspapers. Headlines are hooks that entice people to read further, which is exactly what you want people to do when they see your ads. Offer a clear call to action and make the offer compelling. The landing page must closely match the offer in your ad and use...- dx1
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