Study headlines in magazines and newspapers. Headlines are hooks that entice people to read further, which is exactly what you want people to do when they see your ads.
- Offer a clear call to action and make the offer compelling.
- The landing page must closely match the offer in your ad and use similar words and phrases.
- Differentiate your offer from those of your competitors.
- Use keywords in Your Ads.
- Try to use a URL that contains the keyword.
- Use capital letters in your ad title, and, where permitted, in your ad text. They stand out more.
- Use an active verb in the title, where possible.
