Its depending on your niche and your engagement with your leads. Don't try to over advertising. Try to build trustful connection between you and your customers. Send free stuff and tutorial time to time.
Alright I have been tested to sending emails 8 in the morning as well as 5 in the evening and I get better result in the morning. Also remember that your subject line must be attractive. Opening rates is depending on subject.
Any PPC campaign is good fit for PPCall marketing. You need to create two or more landing pages and try to doing A/B testing via some free traffic. Search this forum and you'll find some decent free traffic sources. Then send your PPC traffic to the best landing page which is integrated with...
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